In Home Services – Your Cost Per Lead Is Up 4x Since 2020. The Fix Isn’t a New Paid Media Channel. $23.7 million in home services paid media ad spend across seven years actually shows about channel mix, Local Services Ads, and where the advertising budget is really lost. If you’ve looked at your ad…
Why some home services owners end up on the Agency Dating Game, and the one change that gets them off it. I’ve been in advertising for almost 25 years, fifteen of them running City Ranked, most of that time has been spent growing home services and pest control businesses. In that time I’ve watched one…
Article Highlights aka: The TL;DR You Paid For Them, But Some Of Your Leads Are Quietly Buying From Your Competitor. Here’s an uncomfortable reality that most pest control owners don’t know: your sales team is unknowingly throwing away money you already spent on your advertising. Not on purpose. Nobody walks into your office and purposely…
Our 6 Point Checklist To Get Your Business Ready For Google’s Announced AI Search Changes. If your agency isn’t telling you about the below, you may want to reconsider your digital strategy. On May 19th 2026 at Google I/O Conference, Google told the entire internet how its AI will now decide which businesses get found,…
Google Just Retired the Blue Links. We’ve Been Building for This Since 2022. On May 19th, at its annual I/O conference, Google did something it has been inching toward for years and finally committed to, in writing: it’s retiring the ten blue links interface we’ve all been accustomed to as the default search experience. Not…
Introducing the Ascent Toolkit The Fully Managed AI-Powered Revenue System Built Specifically for Pest Control After fifteen years of working inside the pest control industry, managing campaigns for some of the largest operators in the country, building and rebuilding systems, and learning hard lessons about what actually moves revenue, City Ranked is announcing the official…
After fifteen years building advertising systems for pest control businesses, City Ranked is announcing the most significant evolution in its history — and naming the industry problems no agency has been willing to address honestly. TL;DR — The Agency Model Is Dead. Here’s How We Fixed It. Most pest control businesses are losing leads before…
Cracking The Code: How to train AI using The Skout IVR for Paid Media RoAS Bidding In the competitive verticals of home services, where the difference between high-revenue HVAC installations and low-margin maintenance calls can dictate a business’s quarterly success, the traditional metrics of digital marketing are fast becoming obsolete. For years, business leaders have…
How City Ranked Drives Revenue Growth – A Modern Alternative to Traditional Marketing Agencies For service-area businesses, like pest control, roofing, HVAC, plumbing, and other home service categories, business growth isn’t about vanity metrics. Traffic, impressions, keyword position, and clicks don’t pay bills. Revenue growth does. Since 2011, City Ranked has built scalable and repeatable…
I’ve seen just about everything when it comes to advertising pest control companies in my almost 25 years in the business. Inevitably, when a pest control business owner looks to start growing their business, in most cases, the immediate response is “we need more leads”. What if I told you there are less expensive and…
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