Our 6 Point Checklist To Get Your Business Ready For Google’s Announced AI Search Changes. If your agency isn’t telling you about the below, you may want to reconsider your digital strategy. On May 19th 2026 at Google I/O Conference, Google told the entire internet how its AI will now decide which businesses get found,
Google Just Retired the Blue Links. We’ve Been Building for This Since 2022. On May 19th, at its annual I/O conference, Google did something it has been inching toward for years and finally committed to, in writing: it’s retiring the ten blue links interface we’ve all been accustomed to as the default search experience. Not
Introducing the Ascent Toolkit The Fully Managed AI-Powered Revenue System Built Specifically for Pest Control After fifteen years of working inside the pest control industry, managing campaigns for some of the largest operators in the country, building and rebuilding systems, and learning hard lessons about what actually moves revenue, City Ranked is announcing the official
After fifteen years building advertising systems for pest control businesses, City Ranked is announcing the most significant evolution in its history — and naming the industry problems no agency has been willing to address honestly. TL;DR — The Agency Model Is Dead. Here’s How We Fixed It. Most pest control businesses are losing leads before
Cracking The Code: How to train AI using The Skout IVR for Paid Media RoAS Bidding In the competitive verticals of home services, where the difference between high-revenue HVAC installations and low-margin maintenance calls can dictate a business’s quarterly success, the traditional metrics of digital marketing are fast becoming obsolete. For years, business leaders have
How City Ranked Drives Revenue Growth – A Modern Alternative to Traditional Marketing Agencies For service-area businesses, like pest control, roofing, HVAC, plumbing, and other home service categories, business growth isn’t about vanity metrics. Traffic, impressions, keyword position, and clicks don’t pay bills. Revenue growth does. Since 2011, City Ranked has built scalable and repeatable
I’ve seen just about everything when it comes to advertising pest control companies in my almost 25 years in the business. Inevitably, when a pest control business owner looks to start growing their business, in most cases, the immediate response is “we need more leads”. What if I told you there are less expensive and
As we turn the corner into 2026, it’s becoming clear that the pest control industry has reached a pivotal inflection point, with the landscape having fundamentally shifted. For years, the go-to strategy was simple: buy leads (SEO, PPC, and SMM), close new customers, and move on, and at the end of the month, the question…
Well, Google has done it again. They’ve quietly rolled out a new feature that will surely have a lot of businesses scratching their heads and wondering why an AI employee from Google is calling asking questions about their services, pricing, and availability. It’s no secret that there is an AI race with several contenders vying
Pest control companies can increase profitability by reducing customer churn through the use of marketing automation and AI. One of the easiest ways to increase a pest control company’s profits is by reducing customer cancellations. I’ve been involved in the pest control marketing and advertising game for over 20 years, and as part of my
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