Article Highlights aka: The TL;DR This is a 3 part blog series to get your business found on ChatGPT Part 1 – Claiming your business profile on ChatGPT ChatGPT is going to describe your business either way I’ve been in advertising for almost 25 years, and this feels exactly like the early days of local…
Does GPS-SEO work to rank your service area business better in local search results? Article Highlights aka: The TL;DR The fake office or virtual Google Business Profile address era Back around 2012, a lot of SEO companies had the same advice for service area businesses that wanted to rank in more hyper-local searches: open another…
Why some home services owners end up on the Agency Dating Game, and the one change that gets them off it. I’ve been in advertising for almost 25 years, fifteen of them running City Ranked, most of that time has been spent growing home services and pest control businesses. In that time I’ve watched one…
Article Highlights aka: The TL;DR You Paid For Them, But Some Of Your Leads Are Quietly Buying From Your Competitor. Here’s an uncomfortable reality that most pest control owners don’t know: your sales team is unknowingly throwing away money you already spent on your advertising. Not on purpose. Nobody walks into your office and purposely…
Our 6 Point Checklist To Get Your Business Ready For Google’s Announced AI Search Changes. If your agency isn’t telling you about the below, you may want to reconsider your digital strategy. On May 19th 2026 at Google I/O Conference, Google told the entire internet how its AI will now decide which businesses get found,…
Review manipulation is any intentional action that disrupts or steers a customer’s natural feedback process. For a local service business, this includes faking reviews, selectively hiding negative complaints, or controlling exactly what, when, and how a customer posts their experience online. Why is it important to know about review manipulation now? Because online reviews are…
Google Just Retired the Blue Links. We’ve Been Building for This Since 2022. On May 19th, at its annual I/O conference, Google did something it has been inching toward for years and finally committed to, in writing: it’s retiring the ten blue links interface we’ve all been accustomed to as the default search experience. Not…
Introducing the Ascent Toolkit The Fully Managed AI-Powered Revenue System Built Specifically for Pest Control After fifteen years of working inside the pest control industry, managing campaigns for some of the largest operators in the country, building and rebuilding systems, and learning hard lessons about what actually moves revenue, City Ranked is announcing the official…
After fifteen years building advertising systems for pest control businesses, City Ranked is announcing the most significant evolution in its history — and naming the industry problems no agency has been willing to address honestly. TL;DR — The Agency Model Is Dead. Here’s How We Fixed It. Most pest control businesses are losing leads before…
Cracking The Code: How to train AI using The Skout IVR for Paid Media RoAS Bidding In the competitive verticals of home services, where the difference between high-revenue HVAC installations and low-margin maintenance calls can dictate a business’s quarterly success, the traditional metrics of digital marketing are fast becoming obsolete. For years, business leaders have…
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