Six tools. One system.
Built in-house.
Most agencies show up with channels. We show up with proprietary technology. The Ascent Toolkit is the gear City Ranked deploys inside every engagement: six tools that capture leads, train Google’s AI, lock your service area, and build the reputation that earns you premium pricing. None of it is available off the shelf. All of it runs inside your revenue engine, powered by our Ascent Toolkit.
Proprietary · Built in-house · Runs as one connected revenue engine
HOW IT WORKS
Six tools. One Revenue Engine.
Most agencies hand you a list of tactics. We hand you a system. Every tool in the Ascent Toolkit is built to work with the others. Not alongside them. Not in parallel. One connected Revenue Engine running inside your business. GPS-SEO locks your service area. Skout captures every lead. Summit builds the reputation that earns you premium pricing. Agentic AI trains Google to send you better leads over time. They do not operate in silos. They operate as gear.
THE GEAR
Six tools inside every engagement.
GPS-SEO
Lock your service area. Own it on Google.
GPS-SEO is a hyper-local SEO system built specifically for home service businesses. It plants your brand in every zip code, city, and neighborhood you serve. Google Maps starts showing you first when qualified buyers search.
Learn moreSkout
Every call tracked. Every lead captured.
Skout is City Ranked’s proprietary call intelligence platform. It records, scores, and routes every inbound call so nothing falls through the cracks and you always know which marketing is producing real revenue.
Learn moreSkout IVR
Answer every call. Even the ones after hours.
Skout IVR extends your call coverage around the clock. When your team is unavailable, it captures lead information, qualifies the caller, and routes the opportunity so your team can follow up before a competitor does.
Learn moreAgentic AI
Train Google to send you better leads over time.
Agentic AI works behind the scenes to signal your ideal customer profile back to Google’s algorithm. The longer it runs, the smarter it gets. Your cost per qualified lead drops. Your lead quality goes up.
Learn moreSummit Reviews
Build the reputation that earns premium pricing.
Summit is a review generation and reputation management system built for home service operators. It automates the ask, captures five-star feedback at the right moment, and builds the social proof that lets you charge more than your competition.
Learn moreCR Suite
One plugin. All the tools in one place.
CR Suite is a collection of purpose-built software programs packed into a single WordPress plugin. It brings the Ascent Toolkit’s core functionality directly into your website so everything runs from one place, without third-party dependencies.
Learn moreTHE 10 LEVERS
The right lever. Pulled at the right time.
There are always exactly 10 Levers. They are not channels picked at random. They are the tools your Ascent Guide pulls based on where your numbers are against target.
SEO
On-page content, site structure, GPS-SEO, and schema. Planned three months ahead of demand. Results compound from week six onward.
Local SEO
GBP optimization, review velocity, citation cleanup, Geo-Block deployment, and local content. Rankings compound with strong review participation.
Website Design
The conversion foundation every other Lever drives traffic to. Built on CR Suite for speed, Core Web Vitals, and AI search readiness.
PPC
Built and confirmed ready at Basecamp. The paid search foundation the Agile Levers accelerate against once it is live.
Marketing Automation
Turns captured contacts into worked leads on a defined cadence. No manual effort required from the office team.
Email Marketing
A promotional offer deployed to a qualified list built from Skout contact cards. Requires a real offer to perform.
SMS Campaigns
The most immediate-response Lever. Pairs with Agentic AI Bots for real-time MQL production. A2P 10DLC registration required before deployment.
Social Media (Paid)
Produces MQL results when paired with a Limited-Time Offer. Generic ads are ignored. Leads with the differentiators uncovered at Basecamp.
Agentic AI Bots
On from day one and kept on continuously. Captures, qualifies, and hands off MQL contacts 24/7. No call-volume cap. No CSR schedule dependency.
Limited-Time Offers
The fuel that makes every other Agile Lever fire. Four are built and approved during Basecamp before the first sprint runs.
See exactly where your revenue engine is leaking.
The Revenue Recovery Audit is a 60-minute conversation with a senior strategist. We walk your current setup, show you where leads are falling out, and hand you a written plan you can keep. No pitch deck. No obligation. Whether or not you ever work with us, the plan is yours.
60 minutes · No slides, no sales pitch · The plan is yours regardless of what happens next