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Your advertising generates the lead.
Skout makes sure your business actually keeps it.
Skout is the intelligence layer that sits between your advertising and your CRM. It captures every inbound contact, qualifies it against your MQL criteria, and presses a complete contact record into the CRM you already use. No CSR login. No manual entry. No lead lost to a slow response or a missed call.
Not a chatbot Not an answering service Not call tracking
THE PROBLEM SKOUT WAS BUILT FOR
Your leads are not bad. They are lost.
Across more than $7M in tracked ad spend, only 37% of the highest-intent inbound contacts ever made it into a CRM. The advertising worked. The prospect responded. Then the lead vanished in the gap between the phone ringing and a record being created. Most owners never see this happen. They conclude the spend underperformed and go hire another agency. The cycle repeats.
The missed call
Regional operators miss 15% to 40% of calls driven by paid advertising. The belief that a serious prospect will leave a voicemail is a generation out of date. They hang up and call the next result on Google in under ten seconds.
The undocumented lead
Even when the call is answered, up to 40% of qualified callers are never entered into the CRM. The Customer Service Rep gives a price, the prospect says “let me think about it,” and the file closes mentally. No record. No follow-up. No second chance.
The black box
Marketing says it delivered the calls. Sales says the leads were weak. Neither side has the data to settle it, so the argument is decided by whoever answered the phone, not by a single source of truth.
only 37% of high-intent inbound contacts were entered into the CRM before Skout. That was the better of the two operators in the study. The other captured 33%. The leads were always there. The system to keep them was not.
THE HUB AND SPOKE AI
A 24/7 digital front desk that never puts a prospect on hold.
Skout runs your web chat, SMS, and social messages around the clock. A Primary Orchestrator reads the intent of every incoming message and routes it to the specialized agent built to handle it. Every contact gets a response in under 30 seconds, day or night.
New Account Sales
Qualifies the lead, quotes price, verifies the service area, secures the schedule, and handles objections.
Retention
Handles complaints and cancellation requests, using the warranty and guarantee knowledge base to save recurring revenue.
Customer Service
Manages payment links, service requests, and general support. Takes AI notes and routes to the right human.
General
Filters non-essential inquiries like employment, HR, and vendor questions, then summarizes them for the right department.
Internal Worker
Documents every interaction, manages task assignment and follow-ups, and escalates to a human when urgency or sentiment requires it.
When sentiment analysis detects frustration, urgency, or anything outside the bot’s training, the Internal Worker hands the conversation to a person. The AI does the volume. The humans handle the judgment calls.
FROM CONTACT TO CRM
The system decides what a lead is. Not the person who answered the phone.
A complete record, built automatically
Once a contact meets your MQL criteria, Skout builds a structured contact card and presses it into your CRM through the API. The CSR walks into every follow-up already knowing exactly who they are calling and why.
- NameFirst and last name
- PhoneVerified number
- Service addressConfirmed
- City and stateIn service area
- Specific requestThe job to be done
- Purchase intentConfirmed
The handoff that closes in one digit
When the bot finishes qualifying, scheduling, and quoting, it fires a full summary and transcript to your team. By then the prospect has already made the buying decision and is expecting a call to lock their arrival window. To keep the lead alive, your team replies with a single number.
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1
Sold. Skout logs the outcome, updates the contact card, and feeds the data into MQL reporting and the revenue loop.
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2
Could not reach them. Skout enrolls the prospect in the re-engagement bot automatically. No new workflow to build.
-
3
Call back later. Skout starts a reminder automation and prompts your team at the agreed follow-up point.
The system handles every outcome. The human only has to make one decision.
TWO BUILDS, ONE ENGINE
Sized to how your business actually runs.
Three rounds of beta testing taught us the same lesson every time: adoption is not a training problem, it is a conditions problem. So Skout comes in two builds, each designed to deliver value without forcing your team to change how they work on day one.
SKOUT LIGHTWEIGHT
Regional operators
Built for owner-operators and smaller companies. The architecture moves the CSR out of the front of the sale and places them at the end, where they only appear after the bot has done everything except take the card.
- Bot qualifies, quotes price, and applies discounts automatically
- Bot books the day and time and secures the route-supervisor callback
- Automated email plus SMS handoff to your team
- Single-digit disposition keeps every lead alive
- Re-engagement bot deploys the moment a lead goes cold
SKOUT HEAVY-DUTY
Enterprise and multi-location
Built for multi-location operators, fleets, and PE-backed platform companies. The full suite of agents, advanced CRM integration, revenue-based bidding, and the complete accountability layer.
- Every MQL is assigned to a CSR who owns the lead
- Individual closing rates and team stack rankings, visible to management
- Leads route to the first CSR to respond, which turns follow-up into competition
- Revenue-based bidding feeds closed-invoice data back to Google and Meta
- Deployed at every acquired location from day one of a transition
In a Top 50 client’s office, the moment CSRs could see they were walking into pre-qualified leads, and that their numbers were visible next to their peers’, they started competing to answer first. Skout did not change the people. It changed the conditions they worked in.
THE NUMBERS THAT MOVE
Same ad spend. Same lead volume. Far more of it captured.
Measured across two years with a PCT Top 50 pest control client we have worked with since they had zero revenue. What changed was not the advertising. It was how many of those leads the business actually documented and worked.
of inbound contacts reached the CRM as a documented MQL.
captured once intent classification and qualification were live.
forecast once the Voice Intelligence Layer, in beta now, launches in Fall 2026.
See how the Skout IVR classifies the intent of every inbound call and trains Google and Meta on what a real buyer looks like.
Presses leads directly into the CRM you already run
CRM not on the list? Ask. City Ranked has built integrations on request and keeps expanding the library.
Find out what your capture rate really is.
The Revenue Recovery Audit is a no-commitment look at how many qualified leads your advertising produces, how many actually reach your CRM, and what the gap costs you every month. If we cannot find at least 15% in hidden lead value, the audit is on us.
60 minutes. No pitch deck. No commitment.