(360) 433-9870While you run routes,
the Skout IVR runs your front desk.
Every inbound contact is classified from the first ring. New prospects route to Voice AI and land in your CRM as a documented MQL. Existing customers are isolated so your Google data stays clean. Everyone else is filtered out. No CSR intervention required.
37% to 60%+ MQL capture · 85% Voice AI parse rate · 24/7 automated · 0 manual CRM entries
Clean signals in. Better buyers out.
The Skout IVR is a lead-intelligence layer that sits on every inbound call. It classifies each caller in the first few seconds, captures the qualified ones as documented MQLs in your CRM, and fires the right conversion signal to Google and Meta automatically, with no CSR in the loop.
Classify every call
New prospect, existing customer, or other. Each caller self-identifies in the first few seconds, so the right thing happens automatically.
Capture clean MQLs
Genuine new-customer calls are pressed into your CRM as documented leads. Customer and vendor calls are kept out of your acquisition data.
Train Google & Meta
Only real buyer signals fire to the ad platforms, teaching their AI exactly what a paying customer looks like in your market.
Here is why that matters. Google and Meta’s algorithms only get smarter when you feed them clean data. Most businesses fire a conversion on every call, which trains the AI to find people who like to call, not people who buy. By sending only genuine new-customer signals, the Skout IVR teaches the platforms what a real buyer looks like. Clean signals produce better targeting, better targeting produces more of the right leads, and the longer it runs, the lower your cost per qualified lead becomes.
The Skout IVR
HOW IT WORKS
Three options. One clean data set.
The classification system is simple by design. Every caller self-selects in the first eight seconds. What happens after that is automatic.
PRESS 1
New Sale
The caller is a new prospect. A Google MQL Conversion Event fires immediately. The GCLID is locked so Google knows this click produced a qualified lead. Voice AI begins parsing the call, extracting name, address, pest issue, and intent confirmation. By the time your CSR picks up, a documented contact card is already in your CRM.
PRESS 2
Existing Customer
The caller is a current customer. A Brand Conversion Event fires instead of an MQL event. Your prospect conversion data stays clean. Google does not confuse a retention call with a new acquisition signal. The call is logged, routed to your service team, and recorded for quality review. Your cost-per-MQL metrics stay accurate.
PRESS 3
Vendor, Worker, or Other
The caller is a vendor, job applicant, wrong number, or internal team member. No conversion event fires. No MQL is created. The call is logged, filtered, and flagged so your Ascent Guide can review volume patterns in the monthly audit. This is the category that was poisoning your conversion data before Skout IVR.
All three tracks run simultaneously. The system handles every call type without a CSR choosing between them.
THE RESULT
A PCT Top 50 operator went from 37% to 60%+ MQL rate.
Before Skout IVR, 37% of inbound calls were being pressed into the CRM as qualified leads. The rest were being lost to bad routing, after-hours gaps, or misclassified as MQLs when they were really vendor calls inflating the count.
After deployment, the MQL rate moved to 60%+. Not because more calls came in. Because the system stopped counting the wrong ones and started capturing all of the right ones.
With Voice AI Phase 2 rolling out in September 2026, the projected rate moves to 80%+. The same call volume. Better signal. Lower cost per qualified lead.
WORKS WITH YOUR CRM
From First Chat to Engaged Prospect.
Marketing Qualified Leads Captured & Documented 24/7.
Watch Skout engage an inbound lead, extract all five qualifying data points, and press a complete MQL contact card directly into your CRM, no customer service representative required. This was a real conversation with one of our AI bots on a live home services website (personally identifiable information changed).
Find out how many calls you are losing to bad routing.
The Call Intelligence Audit is a 45-minute working session with a senior strategist. We pull your current call data, walk through how your inbound contacts are being classified right now, show you where MQLs are leaking, and hand you a written plan you can keep. No pitch deck. No obligation.
- Your actual MQL rate, and what it should be at your call volume.
- The specific routing gaps costing you documented leads right now.
- A written action plan to close the gap, yours to keep regardless of what happens next.
45 minutes · No slides, no sales pressure · We show you your own data, you decide what to do with it