We don’t just run your marketing.
We engineer it to run itself.
City Ranked is a deeply technical agency. We design and build AI-powered automations that put your most repetitive marketing and sales tasks on auto-pilot, capturing leads, qualifying prospects, managing reviews, and pressing complete records into your CRM, 24 hours a day, without a human touching a keystroke.
Built in-house Runs 24/7 Integrated with your CRM Measured in MQLs
Most agencies buy software. We build it.
Over fifteen years we have engineered a proprietary AI-powered automation stack, the Ascent Toolkit, specifically for service-area businesses. It is the reason we can do something most agencies cannot: take the repetitive, error-prone work that leaks revenue every day and put it on auto-pilot.
Capture every lead
AI agents answer web chat, SMS, social DMs, and inbound calls in under 30 seconds, day or night, so the lead you paid for never slips away because the office was closed.
Qualify without a human
Each contact is qualified against your MQL criteria and assembled into a complete contact card, then pressed into your CRM by API. No CSR login. No manual entry. No lead lost to someone’s memory.
Compound results
Clean conversion signals train Google and Meta on real buyers, automated workflows nurture and re-engage, and reviews build a reputation moat. The longer it runs, the more efficient your spend becomes.
The result is a marketing engine that works while your team sleeps, removes human error from the funnel, and is held to one number: Marketing Qualified Leads delivered into your CRM.
We move what works from Agile to Waterfall.
Our Agile levers (paid search, email, SMS, paid social, limited-time offers) are fast. We deploy them in weekly sprints to close this week’s gap in your MQL goal. But when a play proves it works, we don’t keep running it by hand forever. We automate it.
A play proves itself
In a weekly sprint, a tactic consistently produces qualified leads. It works, and the data shows it.
We engineer the workflow
Our team builds, tests, and deploys an AI-powered automation that performs the task with no human in the loop.
It runs forever, compounding
The task becomes an always-on system that runs continuously, adding MQL capacity that never resets.
Every task we move to auto-pilot is permanent capacity. Your team stops repeating it, the automation compounds MQL production in the background, and we move on to engineer the next win. The longer we work together, the more of your funnel runs itself.
The technology behind the automation.
These are the proprietary systems our team configures and manages for you. Each one runs continuously, and each one has its own deep-dive if you want to go further.
The Skout IVR
Classifies every inbound call at the first ring, fires clean conversion signals to Google and Meta, and builds a complete MQL contact card straight into your CRM. The Voice Intelligence Layer (2026) listens to the full call and captures the lead automatically.
Explore Skout →Agentic AI
A Hub-and-Spoke architecture with five specialized agents that answer web chat, SMS, and social DMs in under 30 seconds, qualify the prospect, agree a price, and schedule the work, while your team sleeps.
Explore Agentic AI →Summit Reviews & Reputation
An AI bot that requests reviews at the perfect moment, routes happy customers to the right platforms, intercepts complaints before they post, and tracks sentiment down to the technician and branch level.
Explore Summit →Ten problems. Ten automations built to solve them.
Every workflow below addresses a specific marketing or conversion problem that costs service-area businesses MQLs, retention, and revenue every single day. Open any one to see exactly what our automation does about it.
01IVR Intent Classification
Your Google Ads account is being trained on the wrong data, and every dollar you spend is making the problem worse.
The moment a call arrives, the caller self-identifies. New prospects fire a clean MQL conversion event to Google Ads and GA4 with the click ID captured. Existing customers fire a brand-conversion event and route to dispatch. Everyone else is filtered. Most call tracking counts all three as conversions, training Google to find people who like to call, not people who buy. We separate those signals at the source, and the effect compounds: the longer it runs, the smarter your targeting gets, without touching your ad spend.
02Hub & Spoke AI, the 24/7 Front Desk
A qualified lead arrives at 11pm on a Sunday. Your office is closed. They call the next company on the list.
A Primary Orchestrator receives every web chat, SMS, and social DM and routes it to the right specialized agent in under 30 seconds, around the clock. The Sales Agent qualifies and advances new prospects. The Retention Agent handles complaints and cancellations before they become lost revenue. The Customer Service Agent manages support and payment questions. The Internal Worker Agent documents every interaction and escalates to a human when urgency warrants. Your front desk never closes.
03MQL Contact Card + CRM Injection
Your CSR had the conversation, qualified the lead, then never entered it into the CRM. That lead is gone.
Every qualifying contact is automatically assembled into a structured contact card (full name, verified phone, service address, confirmed need, and purchase intent) then pressed directly into your CRM by API. No data entry. No CSR gatekeeper. No lead lost to someone’s memory or workload. The average operation captures 37% of inbound contacts as documented MQLs before our system. After the Skout IVR, that number moves above 60%. The ad spend doesn’t change. The capture rate does.
04The Disposition System
The handoff fired. Your team saw it. Nobody followed up. The lead went cold and your agency has no idea it happened.
When we deliver a qualified lead, the business receives a single SMS prompt. One digit keeps the lead moving. Reply 1, contacted and sold, and the outcome logs and flows into MQL reporting. Reply 2, could not contact, and the re-engagement bot deploys automatically. Reply 3, callback requested, and a reminder sequence starts. No dashboard login. No new workflow. No leads die from inaction.
05Re-Engagement Bot
You couldn’t reach them after the handoff. Three days later, nobody has tried again. The deal feels dead.
The re-engagement bot doesn’t restart the sales conversation, it picks up from the point of established intent. The prospect already agreed to move forward. The framing is operational, not commercial: the appointment window they agreed to is at risk, and their problem is still unresolved. The only open question is scheduling logistics, not whether they want the service. That distinction changes how the lead converts entirely.
06Google Signal Training
Every billing call, vendor inquiry, and existing customer is teaching your Google AI what your ideal buyer looks like. They are not your ideal buyer.
By separating new-customer intent signals from every other call type before they reach Google’s algorithm, we build a progressively cleaner picture of a genuine buyer in your market. Clean signals produce better targeting. Better targeting produces more of the right callers. More of the right callers become MQLs. The effect compounds with every call, so a business running the system for twelve months has a structural targeting advantage over a competitor who started last month.
07Seasonal Up-Sell Automation
Your customers are buying add-on services from your competitors, because you never asked.
We automate seasonal offers to your existing customer base at exactly the right moment in the demand cycle. The business case is significant: single-service customers retain at 75 to 85%, while customers who add a second service retain above 90% in high-performing operations. The difference between a customer who cancels after year one and one who stays for five is almost always whether they added a bundled service. The automation makes that conversation happen every time, not only when a CSR remembers it.
08Limited-Time Offer Campaigns
MQL volume drops mid-month. There is no fast lever to pull without briefing your agency and waiting two weeks for a campaign.
We pre-build limited-time offer sequences inside your stack, ready to deploy the moment you need them. Re-engage leads that went cold, drive referrals from existing customers, or push a seasonal offer when demand spikes. No new creative to commission. No agency turnaround. The campaigns already exist and are calibrated for your industry. The business simply decides when to activate them.
09Lost-Sale Re-Engagement
You paid for the lead. Your rep couldn’t close it. Now it’s sitting cold in the CRM, costing you money it already cost you once.
Our second-chance offer campaigns run entirely in the background, with zero human involvement. When a prospect goes cold after a sales conversation, the agentic AI re-engages on a defined sequence, warming the contact back to sales-ready before it surfaces to a human again. The problem that prompted the original inquiry is still unresolved, and the system presses on that reality. The business paid for that lead once. We recover it without paying for it twice.
10Agentic Reputation & Reviews
Your review requests are canned texts nobody reads, complaints are becoming one-star reviews, and you have no visibility into which branch or technician is the source.
Our reputation engine replaces the generic review request with a real AI-driven conversation. After a job closes, the agent engages the customer in natural language, gathers feedback, intercepts complaints before they reach Google, and requests reviews from satisfied customers at the right moment. Satisfaction is tracked down to the individual technician and branch, giving ownership a live view of where the operation is performing and where it isn’t. Zero human interaction. No canned templates. No complaints that survive to the review platforms unchallenged.
These are examples. Our team builds and releases new, tested automations on a regular cadence as part of our managed marketing automation service. Every release expands what your system can do and compounds your MQL advantage, without rebuilding anything.
Platforms our team is proficient in.
Automation only compounds revenue when it plugs into the systems you already run. Our team integrates directly with your CRM and field-service software, so marketing and sales finally share one source of truth, and we can prove revenue, not just leads.
CRM & Sales Platforms
Field Service Software
Work & Project Management
And many more. If your business runs on it, our team can almost certainly automate around it.
Automation is one piece. See the whole engine.
Everything City Ranked builds works as one system. Here is where to go next.
Revenue System
How we turn marketing into a predictable revenue engine.
The 10 Levers
The ten channels we pull every week to hit your number.
The Ascent Toolkit
The proprietary software that runs the entire system.
Skout
The AI-powered platform our marketing automation runs on.
GPS-SEO
Our flagship hyper-local SEO software, proven since 2012.
Home Services
Pest control, plumbing, HVAC, landscaping, and more.
Case Studies
Real, documented results from the businesses we have grown.
Our Process
The Digital Ramp: how Agile and Waterfall build a compounding engine.
See what these automations would do for your business.
We will walk you through the exact systems that capture, qualify, and deliver MQLs into your CRM on auto-pilot, and how we would build them around your business.