Local Search (SEO)

Many small business owners question how they should measure the success of their search engine optimization, and unfortunately, all too often these business owners are steered down a path to measure success based upon “keyword rankings” instead of better measurements of results achieved. As an end-all metric, determining SEO success based upon keyword rankings is a dead indicator of performance. This is thanks largely due to Google changing the way results are presented to end-users.

Keyword rankings are affected by Google based upon many different factors, many of which cannot be influenced by an agency or business. This is not to say that using keyword rankings as an SEO indicator is not useful, because keyword rankings, when taken as aggregates, can point to overall wins or losses when it comes to a larger SEO strategy.

We believe the real indicator of success should be growth in your revenue.

We leverage the power of Google Analytics and Search Console to gain valuable insights into how users find your website online. By setting up customized goals, we track and analyze specific actions taken by visitors, such as phone calls, form submissions, purchases, or newsletter sign-ups. This allows us to understand the exact channels and keywords that drive conversions and revenue for your business. With this data in hand, we can refine our SEO strategies, optimize keyword targeting, and prioritize the channels that deliver the highest return on investment.

We ensure that our efforts are data-driven and focused on delivering measurable results, ultimately helping your business grow and succeed in the competitive online landscape.

With the advanced capabilities of our call-tracking software, we can accurately track and attribute phone calls to specific marketing campaigns, keywords, and channels. Utilizing the machine learning functionalities, we gain in-depth visibility into which campaigns are driving phone leads, allowing us to make data-informed decisions and optimize your SEO strategies accordingly. This valuable information enables us to allocate resources effectively, focus on high-performing campaigns, and refine your SEO approach to generate more qualified leads and conversions.

We ensure that our SEO efforts are fully aligned with your business objectives, empowering you with actionable insights and delivering a measurable impact on your bottom line.

We pride ourselves on providing our clients with transparency and real-time visibility into all campaign results. We offer a comprehensive performance dashboard that aggregates key metrics directly from the publishers themselves, including Google, Bing, and Facebook. This means that you have access to accurate and up-to-date data on important performance indicators, such as organic search rankings, website traffic, ad impressions, click-through rates, and more. With this real-time dashboard, you can monitor the progress of your digital marketing campaigns, track the impact of our strategies, and make informed decisions based on actionable insights.

Our commitment to leveraging data directly from publishers ensures that you always have a clear understanding of how your website is performing across different platforms.

We’ve implemented a system of real-time workflow notifications to ensure that you are always in the loop about the tactics we’re implementing on your website.

Through this system, you receive instant notifications and updates regarding the tasks we’re working on, milestones achieved, and any important developments related to your SEO and digital marketing campaigns. Whether it’s a completed website optimization, content creation, or campaign implementation, you will be informed in real-time. This transparent approach allows for seamless collaboration, provides you with peace of mind, and fosters a strong client-agency relationship built on trust and open communication.

With our real-time workflow notifications, you can rest assured that you are always aware of our activities and the impact they have on the success of your business.