Our 6 Point Checklist To Get Your Business Ready For Google’s Announced AI Search Changes. If your agency isn’t telling you about the below, you may want to reconsider your digital strategy. On May 19th 2026 at Google I/O Conference, Google told the entire internet how its AI will now decide which businesses get found,…
Google Just Retired the Blue Links. We’ve Been Building for This Since 2022. On May 19th, at its annual I/O conference, Google did something it has been inching toward for years and finally committed to, in writing: it’s retiring the ten blue links interface we’ve all been accustomed to as the default search experience. Not…
Cracking The Code: How to train AI using The Skout IVR for Paid Media RoAS Bidding In the competitive verticals of home services, where the difference between high-revenue HVAC installations and low-margin maintenance calls can dictate a business’s quarterly success, the traditional metrics of digital marketing are fast becoming obsolete. For years, business leaders have…
How City Ranked Drives Revenue Growth – A Modern Alternative to Traditional Marketing Agencies For service-area businesses, like pest control, roofing, HVAC, plumbing, and other home service categories, business growth isn’t about vanity metrics. Traffic, impressions, keyword position, and clicks don’t pay bills. Revenue growth does. Since 2011, City Ranked has built scalable and repeatable…
In 2026, the secret to a highly profitable plumbing business isn’t just about finding more leaks—it’s about plugging the “leak” in your customer database. While many plumbing owners focus solely on new lead generation, the most successful plumbing companies are leveraging Marketing Automation and AI to reduce customer churn and maximize the value of every…
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