Duane Baumgartner

  • Measuring The Effectiveness of Your SEO and PPC Campaigns

    The Basics of measuring your marketing efforts How to measure the effectiveness of your SEO and PPC efforts When it comes to measuring your own SEO and PPC efforts, or perhaps you’re trying to measure your outsourced efforts, understanding what metrics to measure can be a difficult task.  The sheer amount of data that can…

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  • Website Ranking Factors For Small Business (Part 3 of 3)

    In this final article of Website Ranking Factors For Small Business, I will cover factors that can get your website penalized by the search engines, hurting your chances of appearing for the keywords you want.  The below information is by no means all inclusive, but covers some of the more common black hat SEO activities…

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  • Website Ranking Factors For Small Business (Part 1 of 3)

    In this article series I will cover top-level factors that search engines use in determining where a website will rank for given keyword(s), and how a small business can use these factors to propel their website ahead of the competition, driving quality traffic through organic placement. On Page Search Engine Ranking Factors for Small Business…

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  • WordPress Ratings Setup

    WordPress comes equipped with a built in system for readers to interact with your blog / website by allowing them to “Rate” your blog, or comments on your blog with a 5 star rating system.  With this Ratings enabled users can hover over the stars and choose a rating for your content. All ratings are…

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