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You don’t need more leads.
You need to stop losing the ones you already pay for.
For 15 years, City Ranked has grown more than 500 pest control companies by fixing what actually caps growth: leads lost before they reach your CRM, slow response, and customers who quietly cancel. Not more spend. A system.
Pest control since 2011 500+ PCOs grown Built for PestPac, FieldRoutes, and GorillaDesk
The leads are already calling. Most never reach your CRM.
Pest control owners are told they need more leads. The data says otherwise. The prospects are already finding you. They are lost in the gap between the phone ringing and a sale being attempted.
of high-intent calls were ever recorded in the CRM, before Skout IVR.
of buyers hire whoever responds to them first.
higher conversion when you respond within 60 seconds.
research online before they ever pick up the phone.
None of these are lead-volume problems. They are capture and speed problems. Every one is revenue you already paid to create, lost before anyone tried to close it.
Most agencies learn pest control on your budget. We have run it.
Most agencies were built for a generic service business and then pointed at yours. City Ranked was built inside pest control. Our team includes former management and director-level people from PCT Top 20 and Top 50 operators, and our founder has worked in pest since 2004. We understand route density, seasonal demand curves, the difference between a termite swarm and a general pest call, and the economics of recurring revenue, because we have lived them.
We have run the operations
Former PCT Top 20 and Top 50 leaders are on our team. When we talk about route density and seasonal capacity, it is not theory. We have done the job.
Pest-native since 2004
Fifteen years building and refining pest control marketing systems, through every major Google change, tested in the most competitive markets in the country.
We speak your CRM
We integrate directly with the platform your office already runs, so your marketing and your sales board stay aligned and your revenue is verifiable.
One system. Built by us, run by us.
Everything we have built over fifteen years of pest control marketing now runs as a single managed system. Not software you log into. A suite of proprietary tools your Ascent Guide operates for you.
Skout
Agentic AI that engages every call, chat, DM, and text, qualifies the prospect, and drops a complete contact card into your CRM: name, phone, address, pest, and intent. No CSR has to log into anything.
Skout IVR
Classifies the intent of every inbound call as it arrives, separates new prospects from existing customers, and fires the right conversion signal to Google and Meta so the algorithm learns what a real buyer looks like.
GPS-SEO
Territory ownership across every zip code your trucks actually serve, not just the city your office sits in. Proven in pest control since 2012.
Geo-Block
Sitewide reinforcement of every service area you cover, signaling your territory to search engines without bloating your website.
Innovative Schema
Structured data injected through Google Tag Manager in the exact format search engines use to rank local businesses. Google reads it natively. Your competitors never see it.
Summit
Review velocity on autopilot. The moment a job is marked complete in your CRM, Summit asks for the review, while the customer is still relieved you showed up.
Growth has two leaks. Most agencies only see one.
Every agency is focused on getting you more new leads. Pest control revenue leaks at both ends: prospects lost before they reach your CRM, and customers lost to quiet cancellation. The Ascent Toolkit closes both, because keeping a customer is far cheaper than winning a new one.
Skout
Skout engages every call, chat, and form in seconds, qualifies the prospect, and presses a complete record into your CRM. The lead that used to die on hold becomes a documented, sales-ready contact.
Retention automations
Automated workflows protect your recurring revenue: seasonal upsells for mosquito and rodent, second-chance offers for prospects who stalled, one-time jobs converted to recurring plans, and review requests the moment a job is done.
A 2% increase in retention can cut your costs by roughly 10%. Keeping a customer is about 7 times cheaper than winning a new one.
Ten levers. Pulled every week, not every quarter.
Your Ascent Guide runs the system through ten distinct marketing levers. Every Friday, they review your MQL pace against goal. On pace, they build the foundation. Behind pace, they pull the right lever and the work is tasked by Monday. Most agencies operate on a 10 to 14 week lag between what happened and when they can respond. We operate on seven days.
The numbers we are accountable to.
We do not report on clicks. We report on what reached the CRM and what it became. Here is what that looks like for a real pest control operator.
Grown with GPS-SEO, Local SEO, paid media, and Summit reviews.
Trusted by pest operators including United Pest Solutions, Pioneer Pest Management, Anderson Pest Solutions, Enviro Safe, and Rocket Pest Control.
See exactly where your leads are leaking.
The Revenue Recovery Audit is a no-commitment look at your real MQL rate, how many leads actually reach your CRM, your service-area visibility, and what the gap is costing you every month. We have run this for hundreds of pest control operators since 2011.
45 minutes. No pitch deck. No commitment.