HVAC

You don’t need more leads.
You need to stop losing the ones you already pay for.

City Ranked grows HVAC contractors by fixing what actually caps growth: calls lost before they reach your CRM, slow response on a no-cool emergency, and customers who never get booked for the next tune-up. Not more spend. A system.

Proven with HVAC contractors Built for ServiceTitan, Housecall Pro, and FieldEdge New installs and recurring maintenance

THE REAL PROBLEM

The leads are already calling. Most never reach your CRM.

HVAC contractors are told they need more leads. The data says otherwise. The prospects are already finding you. They are lost in the gap between the phone ringing and a sale being attempted.

37%

of high-intent calls were ever recorded in the CRM, before Skout IVR.

78%

of buyers hire whoever responds to them first.

391%

higher conversion when you respond within 60 seconds.

88%

research online before they ever pick up the phone.

None of these are lead-volume problems. They are capture and speed problems. Every one is revenue you already paid to create, lost before anyone tried to close it.

BUILT FOR HOME SERVICES

Most agencies learn HVAC on your budget. We have grown it.

Most agencies were built for a generic service business and then pointed at yours. City Ranked has spent 15 years building revenue systems for home services contractors. We understand HVAC’s seasonal demand swings, the difference between a no-cool emergency and a routine tune-up, the economics of an equipment replacement, and the recurring revenue inside a maintenance plan, because we have grown contractors through all of it.

We have grown HVAC contractors

Real, documented HVAC results, including a 7-year partnership that grew call volume 148% and organic traffic 112%. Not a pitch. Outcomes we are accountable to.

Home-services native, 15 years

Fifteen years building and refining home services marketing systems, through every major Google change, tested in the most competitive markets in the country.

We speak your CRM

We integrate directly with the platform your office already runs, so your marketing and your dispatch board stay aligned and your revenue is verifiable.

We integrate directly with the CRM your team already runs
ServiceTitanHousecall ProJobberFieldEdgeServiceFusionSuccesswareand more
THE ASCENT TOOLKIT · HVAC EDITION

One system. Built by us, run by us.

Everything we have built over fifteen years of home services marketing now runs as a single managed system. Not software you log into. A suite of proprietary tools your Ascent Guide operates for you.

Skout

Agentic AI that engages every call, chat, DM, and text, qualifies the prospect, and drops a complete contact card into your CRM: name, phone, address, the problem, and intent. No CSR has to log into anything.

Skout IVR

Classifies the intent of every inbound call as it arrives, separates new prospects from existing customers, and fires the right conversion signal to Google and Meta so the algorithm learns what a real buyer looks like.

GPS-SEO

Territory ownership across every zip code your trucks actually serve, not just the city your office sits in. Proven across home services since 2012.

Geo-Block

Sitewide reinforcement of every service area you cover, signaling your territory to search engines without bloating your website.

Injected Schema

Structured data injected through Google Tag Manager in the exact format search engines use to rank local businesses. Google reads it natively. Your competitors never see it.

Summit

Review velocity on autopilot. The moment a job is marked complete in your CRM, Summit asks for the review, while the customer is still comfortable in a freshly serviced home.

THE DOUBLE LEAK

Growth has two leaks. Most agencies only see one.

Every agency is focused on getting you more new leads. HVAC revenue leaks at both ends: prospects lost before they reach your CRM, and customers who never get booked for the next tune-up or talked into renewing their plan. The Ascent Toolkit closes both, because keeping a customer is far cheaper than winning a new one.

CAPTURE THE NEW ONES

Skout

Skout engages every call, chat, and form in seconds, qualifies the prospect, and presses a complete record into your CRM. The no-cool call that used to die on hold becomes a documented, sales-ready contact.

KEEP THE ONES YOU HAVE

Retention automations

Automated workflows protect your recurring revenue: seasonal tune-up reminders before summer and winter, maintenance-plan renewals, second-chance offers for quotes that stalled, replacement offers for aging systems, and review requests the moment a job is done.

A 2% increase in retention can cut your costs by roughly 10%. Keeping a customer is about 7 times cheaper than winning a new one.

TEN LEVERS · ONE NUMBER

Ten levers. Pulled every week, not every quarter.

Your Ascent Guide runs the system through ten distinct marketing levers. Every Friday, they review your MQL pace against goal. On pace, they build the foundation. Behind pace, they pull the right lever and the work is tasked by Monday. Most agencies operate on a 10 to 14 week lag between what happened and when they can respond. We operate on seven days.

WATERFALL LEVERS
The foundation. Built to compound over time.
SEOLocal SEOWebsite & UXMarketing Automation
AGILE LEVERS
The sprint tools. Deployed in days to close the gap.
PPCEmail PromotionsSMS OffersPaid SocialAgentic AI BotsLimited-Time Offers
ONE EXPERT TEAM · ONE NUMBER
Marketing Qualified Leads, reviewed every Friday against your goal.
THE PROOF

The numbers we are accountable to.

We do not report on clicks. We report on what reached the CRM and what it became. Here is what that looks like for a real HVAC contractor.

APEX AIR · HVAC CONTRACTOR · 7-YEAR PARTNERSHIP
+148%
call volume (365 first-time callers)
+112%
organic traffic
+110%
Google Business Profile maps views

12.9% conversion rate, $30.33 all-channel CPA. Grown with a new website, Local SEO, GPS-SEO, paid media, and Summit reviews.

CRM lead capture, before and after Skout IVR
Before Skout IVR
37%
After Skout IVR
60%+
With Voice Intelligence Fall 2026 forecast
80%+
15years in business
2xInc 5000 honoree, 2023 and 2024
7year Apex Air partnership

Trusted by some of the largest home services companies in the USA.

START HERE

See exactly where your leads are leaking.

The Revenue Recovery Audit is a no-commitment look at your real MQL rate, how many calls actually reach your CRM, your service-area visibility, and what the gap is costing you every month. We have run this for home services contractors for 15 years.

45 minutes. No pitch deck. No commitment.

Back to Home Services


HVAC Contractors in Vancouver WA - Portland OR - Serving All USA

City Ranked is a Full-Service Digital Marketing Agency with Clients in Oregon, Washington & Select Industries Nationwide:

Portland OR | Seattle WA | Sacramento CA | San Jose CA | Los Angeles CA | Las Vegas NV | Phoenix AZ | Dallas TX | Kansas City MO | Tulsa OK

Oregon | Washington | California | Nevada | Arizona | Colorado | Texas | Utah | Missouri | Oklahoma | Kansas