(360) 433-9870Rocket Pest Control
We are proud to partner with Rocket Pest Control, a trusted pest control company serving the southeastern United States. Rocket is a local leader in several cities with lofty ambitions of regional expansion across the Southeast. With their commitment to excellent service and outstanding reputation, we knew they were an excellent match for City Ranked, and their goal was possible. Their plan began with a new website and organic and paid SEO strategies to build immediate momentum into nearby markets they had not yet tapped.
Fast and friendly pest solutions that fit your life.
“Our expert team is committed to providing effective pest control solutions that are convenient and tailored to fit your lifestyle. From your home to your business, you can count on Rocket to keep pests out of your world, for good.”gorocketpest.com →
- New Website (Optimized for SEO & UX)
- Local SEO (GBP & Listings)
- Content Marketing
- Service Area GPS Targeting (GPS SEO)
- Paid Media (PPC, LSA, Programmatic)
- Review Generation (Summit Review App)
Our omnichannel approach to marketing for pest control.
Our approach is a comprehensive process that brings together content marketing, organic optimization, search engine geo-targeting, paid search campaigns, and Local Service Ads. With each channel working as one unified strategy, our omnichannel approach gives Rocket Pest Control the tools to achieve its ambitious growth goals.
Local Search Visibility & SERP Coverage
We specialize in maximizing search visibility for local businesses. For Rocket, that means anyone within their service area can find them with a simple “pest control” search. We do this through organic content marketing, precise geo-targeting, and Google Business Profile optimization, so Rocket is well represented in the map pack and the search results, ready to get to work.
Pay-per-Click (PPC) Advertising
Organic optimization goes a long way, but in competitive markets you also need strategic paid search. Through targeted keyword research and ad creation, we make sure Rocket’s PPC ads and Local Service Ads reach consumers actively searching for service in their area. By monitoring performance and refining targeting, Rocket’s ad spend is maximized, generating a steady stream of excellent leads.
A funnel designed to capture interest at every phase.
Rocket’s marketing funnel begins with brand awareness through topically relevant, helpful content that establishes Rocket as a subject-matter authority in the region. Leads are then nurtured to conversion-focused pages designed to drive phone calls and form submissions. By attracting leads at all phases, Rocket can count on business growth that is sustainable and measured. Their current focus is Interest, Intent, and Purchase.
Interest
Retargeting Campaigns
Serve ads to users who visited the site for long-tail search terms to remind them about Rocket.
Intent
Service Area GPS Targeting (GPS SEO)
Sending signals to Google to reinforce local visibility and gain higher rankings in the maps for relevant search terms.
Local Service Ads
Google Guarantee badge for intent-based searches.
Google Pay-per-Click (PPC) Ads
Targeting intent-based search terms. Example: local exterminator, green pest control.
Content Marketing
Sales-forward content for intent-based search terms. Example: pest control service, spider exterminator.
Purchase
Conversion Optimization
Develop conversion-driving elements on the website, including coupons and popup special offers.
Reputation Management
Monitor online reputation across Google Business Profile and other major industry listings to encourage new customer conversions.
As Rocket advances through the City Ranked phases, we layer on additional strategies to drive growth at a rate the business can handle and sustain.
Lead Generation
Advanced content marketing, call audits & coaching, social media.
Lead Nurturing
Email marketing, appointment scheduling, marketing automations.
Brand Positioning
Brand protection and advanced demographic targeting.
Market Saturation
Service area expansion, mergers & acquisitions.
Improved digital performance.
Local Visibility
With GPS SEO, we send precise signals to Google telling it exactly how Rocket wants to define its service area. Following implementation in February 2024, sessions in the expanded service area rose the next month and took off from March to April, climbing from 3,978 to 8,588 sessions, a 117% increase.
Source: Google Analytics, 10/2023 to 4/2024
More Conversions
We are laser-focused on making sure you are seen by the right people and sending the right message. Our clean, well-organized design with helpful content builds trust with visitors. Conversions for Rocket Pest have more than quadrupled since we partnered in October 2023.
Source: Google Analytics, 10/2023 to 5/2024
More Leads
Rocket’s Google Business Profile interactions had stagnated, but growth began in December 2023 shortly after we partnered, leading to explosive growth in April 2024 at the start of the busiest pest season of the year.
Source: Google Analytics, 11/2023 to 4/2024 YoY
Data pulled from Google Analytics and Google Business Profile.
Big dreams? Let’s make them happen.
Let’s make your competitors jealous.