Pest Control Advertising - Digital Marketing for Rocket Pest Control - Design by City Ranked
+ 0 %

in first quarter

+ 0 %

in first quarter

+ 0 %

in following quarter

Conversion Rate
+ 0 %

in following quarter

YOY Leads
+ 0 %

*04/23 – 2024

Data pulled from Google Analytics and Google Business Profile.

Pest Control Advertising

We are proud to partner with Rocket Pest Control, a trusted pest control company serving the southeastern United States.

Rocket Pest Control is a local pest control leader in several cities with lofty ambitions of regional expansion throughout the southeast United States. With their commitment to excellent service and outstanding customer reputation, we knew they were an excellent match for City Ranked, and their goal was possible.

Their digital marketing plan would begin with designing and developing a new website and implementing organic and paid SEO strategies. This would get some momentum on immediate business growth into nearby markets they hadn’t yet tapped, and through our ongoing partnership, we would work together to illuminate their brand and showcase their exceptional services to a growing audience.

Digital Marketing Tactics:

Rocket Pest Control logo

Fast and friendly pest solutions that fit your life.

“Our expert team is committed to providing effective pest control solutions that are convenient and tailored to fit your lifestyle. From your home to your business, you can count on Rocket to keep pests out of your world, for good.”

Our omnichannel approach to marketing for pest control.

Our approach to digital marketing is a comprehensive process that involves content marketing, organic optimization, search engine geo-targeting, paid search campaigns, and local services ads. With each channel coming together for a unified strategy, our omnichannel approach empowers Rocket Pest Control with the tools needed to achieve its ambitious growth goals.

Local Search Visibility & SERP Coverage

We specialize in maximizing search visibility for local businesses. For Rocket, that means that if an area is within their service area, consumers should be able to easily find them with a simple “pest control” search.

We do this through a combination of organic content marketing, precise geo-targeting, and Google Business Page (GBP) optimization. This guarantees you’re well-represented in search results, whether that’s the map pack or SERPs (search engine results page). Consumers will know you offer the specific service they need and you’re ready to get to work. 

Pay-per-Click (PPC) Advertising

Organic optimization goes a long way toward lead generation, but in highly competitive markets, you’ll also need strategic paid search campaigns on platforms like Google Ads.

Through targeted keyword research and ad creation, we ensure that Rocket’s pay-per-click (PPC) ads and Local Service Ads (LSAs) are seen by consumers actively searching for service in their area. By closely monitoring campaign performance, optimizing ad copy, and refining targeting parameters, Rocket’s ad spend is maximized, generating a steady stream of excellent leads to grow its business.

Specific tactics employed at each phase of the marketing funnel.

Rocket Pest Control’s marketing funnel is designed to capture consumer interest at every phase. That begins with brand awareness through topically relevant helpful content that establishes Rocket as a subject matter authority in the region. Leads are nurtured to conversion-focused pages designed to elicit phone calls and email form submissions.

By attracting leads at all phases, Rocket Pest Control can count on business growth that’s sustainable and measured.

  • Retargeting Campaigns
    • Serve ads to users who visited the site for long-tail search terms to remind them about Rocket.
  • Service Area GPS Targeting (GPS SEO)
    • Sending signals to Google to reinforce local visibility and gain higher rankings in the maps for relevant search terms.
  • Local Service Ads
    • Google Guarantee badge for intent-based searches.
  • Google Pay-per-Click (PPC) Ads
    • Targeting intent-based search terms.
      Example: Local Exterminator, Green Pest Control
  • Content Marketing
    • Sales-forward content for intent-based search terms. Example: Pest Control Service, Spider Exterminator
  • Conversion Optimization
    • Develop conversion-driving elements on the website, including coupons and popup special offers.
  • Reputation Management
    • Monitor online reputation across Google Business Profile and other major industry listings to encourage new customer conversions.

As Rocket continues to grow and advance through the City Ranked phases, we will layer on additional digital marketing strategies to drive growth at a rate that the business can handle and sustain.

  • Phase 2: Lead Generation
    • Advanced Content Marketing (Intent)
    • Call Audits & Coaching (Purchase)
    • Social Media (Awareness)
  • Phase 3: Lead Nurturing
    • Email Marketing (Purchase, Loyalty)
    • Appointment Scheduling (Purchase)
    • Marketing Automations (Purchase)
  • Phase 4: Brand Positioning
    • Brand Protection (Awareness)
    • Advanced Demographic Targeting (Awareness)
  • Phase 5: Market Saturation
    • Service Area Expansion
    • Mergers & Acquisitions
Marketing Funnel - Buying Cycle | City Ranked Digital Marketing Agency

Improved digital performance.

chart showing the number of website visitors for an exterminator after getting digital marketing services from city ranked

Local Visibility

With GPS SEO, we send precise signals to Google, telling it exactly how Rocket Pest Control wants to define its service area. Following its implementation in February 2024, sessions in the expanded service area rose the following month, and really blasted off from March to April with 3,978 to 8,588 sessions – a 117% increase! 

Source: Google Analytics

chart depicts the conversions for an exterminator website after getting digital marketing services from city ranked

More Conversions

We’re laser-focused on making sure you’re seen by the right people – and you’re sending the right message. Our clean, well-organized design with helpful content builds trust with site visitors, and they want to learn more. See how conversions for Rocket Pest have more than quadrupled since partnered in October 2023.

Source: Google Analytics

More Leads

Rocket’s Google Business Page (GBP) interactions had stagnated somewhat, but you can see growth beginning in December 2023 shortly after we partnered with them, leading to explosive growth in April 2024 at the beginning of the busiest pest season of the year. 

Source: Google Analytics
11/2023-4/2024 (year-over-year)

Digital marketing that works as hard as you do.

We deliver results and we'll prove it.

We stand by what we do.

  • Real-time reporting dashboards
  • Workflow notifications
  • Dedicated account manager

Pest Control Digital Marketing Case Study in Vancouver WA - Portland OR - Nationwide

City Ranked is a Full-Service Digital Marketing Agency with Clients in Oregon, Washington & Select Industries Nationwide:

Portland OR | Gresham | Beaverton | Hillsboro | Tigard

Oregon City | Vancouver WA | Seattle WA | Bend OR

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City Ranked - Digital Marketing Agency in Vancouver WA

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