(360) 433-9870Brightwater Irrigation & Lighting
We are proud to partner with Brightwater Irrigation & Lighting, an esteemed landscape lighting and irrigation contractor based in Florida. With Brightwater’s unmatched expertise in breathtaking outdoor lighting designs and our strategic digital marketing, including a brand-new website, powerful SEO, and effective paid search campaigns, we continually deliver outstanding results in business growth. Through our ongoing partnership, we illuminate their brand and showcase their exceptional services to a growing audience.
A vibrant, well-lit landscape brings your property to life, even at night.
“At Brightwater Irrigation & Lighting, we strive to help you transform your outdoor space with gorgeous landscape lighting and sustainable irrigation systems. From energy and water conservation to visual designs that complement your style, we can help with it all.”brightwaterfl.com →
- New Website (Optimized for SEO & UX)
- Local SEO (GBP & Listings)
- Content Marketing
- Service Area GPS Targeting (GPS SEO)
- Paid Media (PPC, LSA, Programmatic)
- Review Generation (Summit Review App)
Our omnichannel approach to marketing for landscape design.
We started by designing and developing a brand-new website built to showcase Brightwater’s outdoor lighting and irrigation work, meticulously optimized for search to improve visibility and attract relevant organic traffic. From there, we layered on the channels that put Brightwater in front of customers across the Orlando metro at every stage of their search.
Local Search Visibility & SERP Coverage
As a local landscape design company, it is crucial for Brightwater to be visible to potential customers in their area, so our primary focus is maximizing visibility in the search results. We combine organic content marketing, GPS SEO, and Google Business Profile optimization, then layer on Local Service Ads and PPC to saturate the results with the Brightwater brand.
Pay-per-Click (PPC) Advertising
In addition to organic optimization, we run strategic paid search campaigns on platforms like Google Ads. Through targeted keyword research and ad creation, we make sure Brightwater’s ads reach customers actively searching for landscape lighting services in their area. By monitoring performance, optimizing copy, and refining targeting, we maximize ad spend and generate quality leads.
A measured, phased path to growth.
Brightwater is at our Phase 1: Groundwork stage and has worked with City Ranked since October 2022. Our focus is building the foundation for future success while growing the business in a measured, strategic way. At this stage we focus on Interest, Intent, and Purchase.
Interest
Retargeting Campaigns
Serve ads to users who visited the site for long-tail search terms to remind them about Brightwater.
Intent
Service Area GPS Targeting (GPS SEO)
Sending signals to Google to reinforce local visibility and gain higher rankings in the maps for relevant search terms.
Local Service Ads
Google Guarantee badge for intent-based searches.
Google Pay-per-Click (PPC) Ads
Targeting intent-based search terms. Example: landscape lighting, landscape irrigation.
Content Marketing
Sales-forward content for intent-based search terms. Example: landscape lighting contractor, outdoor lighting repair.
Purchase
Conversion Optimization
Develop conversion-driving elements on the website, including coupons and popup special offers.
Reputation Management
Monitor online reputation across Google Business Profile and other major industry listings to encourage new customer conversions.
As Brightwater advances through the City Ranked phases, we layer on additional strategies to drive growth at a rate the business can handle and sustain.
Lead Generation
Advanced content marketing, call audits & coaching, social media.
Lead Nurturing
Email marketing, appointment scheduling, marketing automations.
Brand Positioning
Brand protection and advanced demographic targeting.
Market Saturation
Service area expansion, mergers & acquisitions.
Improved digital performance.
Local Visibility
With the rollout of GPS SEO and advanced schema markup, we targeted a precise service area across the Orlando metro, driving a dramatic increase in relevant local visibility for Brightwater.
Source: Google Analytics
Organic Traffic
By focusing on regular content marketing, organic optimization, and local visibility strategies, we delivered a consistent increase in organic traffic for Brightwater across the partnership.
Source: Google Analytics
Call Volume
With combined efforts across the website, GBP, PPC/LSA, and programmatic campaigns, we steadily increased Brightwater’s call volume and the flow of qualified, first-time callers.
Source: CallRail, unique callers
Data pulled from Google Analytics, Google Business Profile, Google Ads, and call-tracking software.
Big dreams? Let’s make them happen.
Let’s make your competitors jealous.