(360) 433-9870D&F Plumbing
City Ranked has had the honor of partnering with D&F Plumbing for over a decade. By closely aligning our strategies with their business goals, through thorough market research, content optimization, technical SEO best practices, and effective paid advertising, D&F Plumbing has established itself as a prominent player in the local plumbing industry, capturing valuable search traffic and generating high-quality leads. They have grown so much in business and reputation that they expanded into a new vertical, now offering Heating & Cooling services.
Not all heroes wear capes. Sometimes they wear plaid.
“D&F Plumbing, Heating and Cooling is proud to service a wide area of customers throughout the Portland Metro area. Whether your plumbing emergency happens in the middle of the night, on a weekend, or a holiday, you can count on D&F to help you when disaster strikes.”dandfplumbing.com →
- New Website (Optimized for SEO & UX)
- Local SEO (GBP & Listings)
- Content Marketing
- Photoshoots & Job-Site Drone Shoots
- Service Area GPS Targeting (GPS SEO)
- Paid Media (PPC, LSA, Programmatic)
- Recruiting Services (LinkedIn & Radio Ads)
- Review Generation (Summit Review App)
Our omnichannel approach to marketing for plumbers.
One key milestone in D&F’s journey was the strategic rebranding to “Plumbers in Plaid,” a more approachable, locally branded feel that fits the Portland market. We built a new website that showcased their expertise while using plumbing puns and lighthearted photos of their team to connect with the local community, meticulously optimized for search to improve visibility and attract relevant organic traffic.
Brand Awareness & Retargeting
To reach users at every phase of the journey, we ran a multi-faceted advertising strategy: PPC search ads, retargeting display ads, and programmatic campaigns across channels, including OTT ads, digital billboards, and Spotify. This diverse mix kept D&F’s brand at the forefront of their audience’s minds, consistently generating leads and driving growth.
Local Search & Conversion Optimization
To boost local visibility on Google, we built an extensive Service Area GPS Targeting strategy, optimizing their presence across their entire service area so customers searching in the neighborhoods they serve find D&F prominently displayed. While D&F handles social internally, we align our broader marketing with their social presence to amplify reach and drive consistent engagement.
Tactics at every phase of the buying decision.
We consider every stage of the journey, from first awareness to long-term loyalty. Open each phase to see the specific tactics we deploy.
Awareness
Brand Building Campaigns
Recruiting through Spotify and LinkedIn ads. Customer reach through display ads, digital billboards, and Spotify ads. Advanced targeting reaches homeowners showing signs of preparing to remodel.
Social Media
Handled internally, with coordinated efforts across our broader marketing.
Interest
Advanced Targeting Campaigns
Homeowners before and during extreme weather, targeted for plumbing repair and burst-pipe repair. Homeowners whose search history and habits indicate frequent DIY attempts to fix clogged drains.
Content Marketing
Long-tail search-term targeting with schema markup. Example: “Why is my garbage disposal pooling water?” or “Why is my toilet not flushing properly?”
Retargeting Campaigns
Serve ads to users who visited the site for long-tail search terms to remind them about D&F.
Intent
Service Area GPS Targeting (GPS SEO)
Sending signals to Google to reinforce local visibility and gain higher rankings in the maps for relevant search terms.
Google Search & Bing Ads
Targeting intent-based search terms. Example: drain cleaning, drain snaking, plumbing repair.
Content Marketing
Sales-forward content for intent-based search terms. Example: plumbing remodel contractor, French drain installation.
Purchase
Call Audits
Review phone calls and conversation patterns to make suggestions for sales-team improvements.
Conversion Optimization
Develop conversion-driving elements on the website, including coupons and popup special offers.
Reputation Management
Monitor online reputation across Google Business Profile and other major industry listings to encourage new customer conversions.
Loyalty
Review Acquisition
The Summit Reviews app incentivizes employees to request reviews from satisfied customers.
Reputation Management
Ongoing monitoring of new customer reviews across Google Business Profile and social platforms, with review responses to promote engagement.
Improved digital performance.
Local Visibility
With the rollout of GPS SEO and advanced schema markup, we targeted a more precise service area, driving a 112% increase in relevant traffic from the Portland Metro area.
Source: Google Analytics, 6/2022 to 5/2023 YoY
Organic Traffic
By focusing on regular content marketing, organic optimization, and local visibility, we delivered a consistent increase in organic traffic, despite the seasonality that affects the plumbing industry.
Source: Google Analytics, 1/2022 to 5/2023
Call Volume
With combined efforts across the website, GBP, PPC/LSA, and programmatic campaigns, we consistently increased D&F’s call volume, an average increase of 149% each year since 2019.
Source: CallRail, unique callers, 6/2021 to 5/2023
Business Growth
A 7-year lookback at lead volume. D&F’s rebranded website and GPS SEO initiatives launched in 2020. We measure success by business growth, because traffic is meaningless unless it results in closed leads and increased revenue.
Source: Google Analytics, 1/2016 to 5/2023
May 2023 YoY comparison. Data pulled from Google Analytics, Google Business Profile, Google Ads, and call-tracking software.
Big dreams? Let’s make them happen.
Let’s make your competitors jealous.