1,514 First-Time Callers
GBP Views
May 2023 YoY Comparison. Data pulled from Google Analytics, Google Business Profile, Google Ads, and Call Tracking Software.
City Ranked has had the honor of partnering with D&F Plumbing for over a decade.
Throughout our longstanding collaboration, we have accomplished outstanding outcomes by employing a comprehensive digital marketing and search engine optimization (SEO) strategy. By closely aligning our strategies with D&F Plumbing’s business goals, we have remarkably enhanced their online presence and organic search rankings. Our approach involves thorough market research, content optimization on their website, implementation of technical SEO best practices, and complementing these efforts with effective paid advertising campaigns. As a result, D&F Plumbing has established itself as a prominent player in the local plumbing industry, capturing valuable search traffic and generating high-quality leads.
D&F Plumbing has experienced such tremendous growth in business and reputation, they have expanded into a new vertical, now offering Heating & Cooling services.
Not all heroes wear capes.
Sometimes they wear plaid.
“D&F Plumbing, Heating and Cooling is proud to service a wide area of customers throughout the Portland Metro Area. Whether your plumbing emergency happens in the middle of the night, on a weekend, or a holiday, you can count on D&F to help you when a disaster strikes.”
One of the key milestones in D&F Plumbing’s journey was the strategic rebranding to “Plumbers in Plaid,” which emphasized a more approachable, locally branded feel – very appropriate to the Portland market.
To drive this new branding initiative, we created a new website that not only showcased their expertise but also incorporated plumbing puns and lighthearted photos of their plumbers to engage and connect with the local community in an approachable way. The website was meticulously optimized for search engines, ensuring improved visibility and attracting relevant organic traffic.
To target users at every phase of the customer journey, we implemented a multi-faceted advertising strategy. We devised and managed Pay-Per-Click (PPC) search ads, retargeting display ads, and programmatic campaigns across various channels. These campaigns, including Over-The-Top (OTT) ads, digital billboards, and Spotify ads, enabled us to reach potential customers on platforms they frequently engage with. By deploying such a diverse range of advertising tactics, we ensured D&F Plumbing’s brand remained at the forefront of their audience’s minds, consistently generating leads and driving business growth.
To enhance D&F Plumbing’s local visibility on Google, we built out an extensive Service Area GPS Targeting (GPS) strategy. By optimizing their online presence across their entire service area, we ensured that potential customers searching for plumbing services within the neighborhoods they serve would find D&F Plumbing prominently displayed in search results. This comprehensive local SEO approach significantly boosted their visibility and positioned them as a go-to choice for plumbing services in the area.
While D&F Plumbing handles their social media internally, we work together to ensure our digital marketing efforts seamlessly integrate with their social media presence. We ensure the alignment of our broader marketing strategy, amplifying their online presence and driving consistent engagement with their target audience. Together, our collaborative efforts have led to D&F Plumbing’s impressive business growth, positioning them as a trusted and recognizable name in the local plumbing industry.
With the rollout of GPS SEO and advanced schema markup, we were able to target users in a more precise service area. We drove a 112% increase in relevant traffic from the Portland Metro area.
Source: Google Analytics
6/2022-5/2023 YoY
By focusing on regular content marketing, organic optimization, and local visibility strategies, we have demonstrated a consistent increase in organic traffic for D&F Plumbing, despite the regular effects seasonality has on the Plumbing industry.
Source: Google Analytics
1/2022-5/2023
Major spikes in overall upward trend driven by advanced targeting during heatwaves and winter storms.
With our combined efforts across the website, GBP, PPC/LSA, and programmatic advertising campaigns, we have consistently increased D&F Plumbing’s call volume, with an average increase of 149% each year since 2019.
Source: CallRail, Unique Callers
6/2021-5/2023
7-Year Lookback at Lead Volume
D&F Plumbing’s rebranded website and GPS SEO initiatives were launched in 2020. Ultimately, we measure the success of our clients by business growth – tremendous traffic is meaningless unless it results in closed leads and increased revenue.
Source: Google Analytics
1/2016-5/2023
We stand by what we do.
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