(360) 433-9870Apex Air
City Ranked has had the privilege of working with Apex Air for over 7 years. Over the course of this partnership we have achieved remarkable results together, using a comprehensive approach to digital marketing and search engine optimization. By aligning our efforts with Apex Air’s business objectives, conducting thorough market research, optimizing website content, implementing technical SEO best practices, and supporting it all with paid advertising, we positioned Apex Air as a prominent player in the local HVAC industry, capturing valuable search traffic and generating high-quality leads.
Over 55 years of combined experience keeping local homes comfortable.
“Apex Air was started with the simple belief that everybody should have a quality, efficient HVAC system at a price to fit any budget. Our skilled staff has the experience and technical knowledge to design, install, and maintain today’s most energy-efficient commercial and residential heating and cooling systems.”apexairco.com →
- New Website (Optimized for SEO & UX)
- Local SEO (GBP & Listings)
- Content Marketing
- Service Area GPS Targeting (GPS SEO)
- Paid Media (PPC, LSA, Programmatic)
- Review Generation (Summit Review App)
Our omnichannel approach to marketing for HVAC contractors.
After launching a highly optimized website with a heavy focus on local visibility and user experience, we implemented a comprehensive omnichannel strategy to target users at every stage of the customer journey, integrating multiple channels, online and offline, into one cohesive experience.
Brand Awareness & Retargeting
We built brand awareness through paid search and programmatic advertising, alongside traditional print like trade-show banners and door hangers. By targeting relevant keywords and using geo-targeting, we made sure Apex Air appeared prominently for users in Vancouver, WA. We then retargeted users who had visited the site or engaged with their content, reinforcing interest and encouraging them to return and convert.
Conversion Optimization
To support decision-making, we created a smooth transition from online channels to offline touchpoints. That included call tracking to attribute phone leads to specific marketing efforts and a mobile-optimized website so users could find information and contact the company on the go. We also used OTT channels like Spotify radio and digital billboards to reach a broader audience and reinforce Apex Air’s credibility and expertise.
Tactics at every phase of the buying decision.
We consider every stage of the journey, from first awareness to long-term loyalty. Open each phase to see the specific tactics we deploy.
Awareness
Brand Building Campaigns
Display ads, digital billboards, and Spotify ads. Advanced targeting reaches individuals who recently purchased an older home that has not been remodeled.
Print Materials
Trade-show graphics including popup displays and postcards, plus door hangers and yard signs.
Interest
Advanced Targeting Campaigns
Homeowners before and during extreme weather, targeted for HVAC service and repair. Homeowners who recently moved from warmer climates and are used to air conditioning, targeted for new installations.
Content Marketing
Long-tail search-term targeting with schema markup. Example: “Why does my AC smell funny?”
Retargeting Campaigns
Serve ads to users who visited the site for long-tail search terms to remind them about Apex Air.
Intent
Service Area GPS Targeting (GPS SEO)
Sending signals to Google to reinforce local visibility and gain higher rankings in the maps for relevant search terms.
Google Search & Bing Ads
Targeting intent-based search terms. Example: air conditioner repair, furnace service, home heating and cooling.
Content Marketing
Sales-forward content for intent-based search terms. Example: furnace installation, AC installation.
Purchase
Call Audits
Review tracked phone calls to make suggestions for sales-team improvements.
Conversion Optimization
Develop conversion-driving elements on the website, including coupons and popup special offers.
Reputation Management
Monitor online reputation across Google Business Profile and other major industry listings to encourage new customer conversions.
Loyalty
Review Acquisition
The Summit Reviews app incentivizes employees to request reviews from satisfied customers.
Reputation Management
Ongoing monitoring of new customer reviews across Google Business Profile and social platforms, with review responses to promote engagement.
May 2023 YoY comparison. Data pulled from Google Analytics, Google Business Profile, Google Ads, and call-tracking software.
Big dreams? Let’s make them happen.
Let’s make your competitors jealous.