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Over 500 pest control businesses grown since 2011.
Looking for a reputable digital marketing agency to help scale your pest control business? If so, you’ve come to the right place. City Ranked has been involved in pest control advertising since 2011, and our roots in the pest management advertising industry started with our founder Duane Baumgartner’s experience working with several pest control companies all the way back to 2004.
Since then, City Ranked has proven itself as a major contender in the pest control marketing space, helping some of the largest pest control companies in the world scale their marketing operations across almost every state in the nation, as well as in Canada and beyond. From large-scale pest control companies to smaller regional operations, City Ranked helps pest control owners generate and maximize revenue growth at scale.
Effortlessly sync marketing with your Pest Control CRM.
Why experience in pest control marketing matters.
When it comes to pest control marketing and advertising, the journey only starts with the initial sale. Representing your brand online in an ultra-competitive vertical like pest control takes more than a nice-looking website and a Google Ads budget. Factors such as your brand’s reputation and reviews, speed of service, offers, warranties, certifications, and through communication with your customers are paramount to building a high-performing recurring book of loyal pest control customers. These and many other factors play into a successful pest control marketing strategy.
When selecting a digital agency to represent your brand, understanding what an agency will be doing for you and your business is paramount to the success of your pest control campaigns and the growth of your business. Some key factors a pest control business owner should consider are:
Proven pest control experience
What is the track record of the agency you select?. Do they have experience in home services and pest control? Here at City Ranked, our staff has over 20 years of experience in pest control marketing, and since 2011, our company has helped scale hundreds of pest control companies to 7, 8, and 9-figure companies.
Digital marketing innovation
Competitive edge is everything when it comes to business verticals like pest control. Since 2011, City Ranked has become known for its commitment to innovation and tech stack creation, giving our clients a competitive edge in search rankings, online shopper engagement, and lead generation. Our digital marketing demos showcase our unique advantages that you’d be hard pressed to find with any other agency in the pest control space. Find out why hundreds of pest control business owners have chosen us.
Systems integrations
What good is it to spend thousands of dollars on advertising to develop leads for your business if you can’t get the leads into your business management software? City Ranked has the answer. No more relying on customer service representatives to enter leads, opportunities, or sales into your CRM, our systems do it automatically, allowing your teams to focus on pest control prospects that have shown interest and are ready to buy.
Our Skout Marketing Automation platform, powered with Artificial Intelligence, will automatically engage with web visitors most likely to purchase your services, and auto-populate their information into your CRM once they indicate they’re interested. The Skout Marketing Automation platform integrates directly with the following pest management platforms: PestPac, Sales Center, Pest Routes, Gorilla Desk, Briostack, Service Titan, and many other popular customer relationship management systems.
Open source website platform
This may seem like a no-brainer, but many business owners don’t think to ask this until it’s too late. Asking the simple question of who will own the assets (websites, graphics, ad platforms, and tech stack) created for your business can avoid painful expenses and transitions later.
Here at City Ranked, you, the client, own everything unless it’s part of our proprietary in-house software, and even then, we offer an option to keep our software on your website as part of a subscription. As part of our monthly retained services, City Ranked will also secure needed software licenses and tech platforms. These licenses can be purchased by you, the client, should you ever decide to move your marketing somewhere else.
Who completes the work?
Another simple but important question to ask is who actually completes the work on your account? Many “agencies” outsource their work overseas, which may not seem like a big deal, as this can be a cost savings for the agency and business owner alike. The issue with outsourced work is that the quality of work completed can’t be monitored. A prime example of this would be content creation. Is the content being produced original, copied, or AI-produced? The search engines can tell the difference, and something this simple can mean the difference between ranking and not ranking for desired keywords.
Having a properly coded website that’s built for search rankings and user engagement can make the difference between a site that looks good and one that ranks on search engines and engages visitors with your company. City Ranked builds and codes all of our digital assets in-house to control quality and to ensure these websites are built with search engine crawlability and rankings in mind.
Analytics and full funnel attribution
Reporting and understanding what is performing versus what is not is at the heart of every successful pest control digital marketing campaign. Understanding how your efforts are measured and how your return on investment is calculated is core to helping a business know what advertising channels are performing and which channels need to be cut.
City Ranked reporting comes directly from the publisher, so you can verify the metrics yourself. We leverage the size of our advertiser base to provide the same toolsets and reporting platforms that many Fortune 100 companies use. In addition, when connected to your pest management software, City Ranked’s Skout Platform can report true advertising returns based on tracking prospects through their buying journey and capturing revenue amounts after the sale has been completed. We don’t just guess what’s working; we prove it every month.
Choosing the right digital marketing partner.
Since 2011, City Ranked has been deeply involved in the pest control marketing and advertising space. We’ve innovated several different products and code enhancements that give our customers a significant leg up on their competition, and in addition, have successfully integrated these products and offerings into the most popular pest management platforms. Time and again our services have been proven to significantly scale new customer acquisition and customer retention for pest control companies…we’ve grown over 500 pest control brands, shouldn’t yours be next?
Some of the pest control companies we’ve grown over the years.
Ready to grow?
Chat with one of our digital marketing experts.
Innovation for pest control businesses.
Below are just a small sample of some of the products and offerings City Ranked has innovated and includes in our services, helping our customers stand out from their competition.
GPS-SEO
Our proprietary SEO software communicates to search engines your exact service area and the products and services you offer in that area. The software has been proven over and over again since 2012 to increase impressions, rankings, and click-throughs for hundreds of pest control companies. This software has even been shown to help increase rankings and impressions in Google’s Map Pack.
Summit Reviews
Need an easy way for your technicians to gather reviews? We have that. Our Summit Reviews App, available for download on Apple and Google, makes it easy to request reviews for one or multiple locations at the time of service via text, email, or QR code. We can even automate the review collection process when our review systems are integrated with your pest management CRM.
Skout Marketing Automation
Over 2 years in beta testing and now available to all City Ranked clients is our AI-powered marketing automation platform, Skout. This platform engages with your prospects online, building a database of contacts that have shown interest in your services, nurturing these prospects to the point where they can become viable “qualified leads” they are automatically transferred to your pest management software. Gone are the days of relying on customer service agent to enter leads into your system, our system takes care of that. Skout not only helps close more new leads and revenue, but also can help solve customer service inquiries, automate renewal conversations, and even reengage old customers that have cancelled services…all with little to no human intervention.
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