How much should SEO cost?

How much should SEO cost your business?seo cost portland oregon vancouver washington

The answers to this question are as plentiful as websites returned on any given search on Google. As a business owner , you should be looking at SEO as a long term  investment into your business. So my answer is: “It costs you nothing.”

SEO – done correctly – should yield measurable return on  investment, therefore, the costs of quality SEO are far less than the return you should see  in positive sales and growth for your business. However, I understand that most business owners still want to know the bottom line when it comes to the cost of SEO and what they should be budgeting for this service.Continue reading

Are you really dealing with an SEO expert?

The 10 warning signs that the person you’re talking to is not an SEO expert.

In this day and age it’s pretty easy to come across someone who claims they are an SEO Expert.  As a small business owner you are no doubt contacted by several people every week via phone or email claiming they can rocket your business to the front of the pack for mere dollars per month.  So the question here is: with all these people claiming they can do the same thing, who is telling the truth, and who is selling SEO snake oil?Continue reading

Why your SEO needs to be continually worked on

SEO and Your Old & Tired Websiteseo and website design in portland oregon vancouver washington

SEO and first page rankings

One of the questions we get a lot is why search engine optimization needs to be continually worked on once rankings have been achieved.  Most business owners understand that SEO is a process that takes some time, but once desired rankings for a keyword are achieved, Continue reading

Measuring The Effectiveness of Your SEO and PPC Campaigns

The Basics of measuring your marketing efforts

How to measure the effectiveness of your SEO and PPC efforts

seo and ppc measure effectivness with analytics portland oregon vancouver washington

When it comes to measuring your own SEO and PPC efforts, or perhaps you’re trying to measure your outsourced efforts, understanding what metrics to measure can be a difficult task.  The sheer amount of data that can be presented through programs such as Google AdWords or Google Analytics can make just about anyone’s eyes glaze over.  For business owners, reports like these often take a back seat to more important business functions.  So a question that we often get is how to effectively benchmark an SEO and/or PPC campaign for effectiveness, and when do you know its time to make a change?Continue reading

Looking for a SEO company? 5 internet advertising myths debunked

So you’re in the market for an SEO Company?

For many small businesses, looking for a qualified local SEO Company can be a daunting task. There are many factors to look at when choosing an ethical internet marketing and web design company for your small business, and unfortunately all too often small business owners make decisions on web design and internet advertising based upon convenience rather than diligent research.Continue reading

SEO Quiz

Want to test your SEO knowledge?  Try the 10 questions below to see how you score.


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Three questions to ask anyone trying to sell you search engine optimization

Hiring a reputable Internet Advertising company for your small business may seem like an easy task. There are many choices out there when it comes to website marketing, search optimization and search marketing companies. Unfortunately the decision to hire a reputable company to handle your online advertising is not as easy as it may seem. In many cases, small business owners choose internet advertising based upon convenience, rather than diligent research, which can have unintended consequences down the road. Don’t become a victim of a company that doesn’t have your best interests at heart.

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Website Ranking Factors For Small Business (Part 3 of 3)

In this final article of Website Ranking Factors For Small Business, I will cover factors that can get your website penalized by the search engines, hurting your chances of appearing for the keywords you want.  The below information is by no means all inclusive, but covers some of the more common black hat SEO activities that will eventually hurt your rankings.Continue reading