Getting Reviews For Your Business Online

Getting Online Reviews For Your Business

Consumers rely on reading reviews these days to form opinions and decisions on everything from where to eat, to what to buy, to what businesses to do business with. In our fast moving digital world, reviews speak volumes about your business and offer potential customers social proof whether they should choose you, or one of your competitors.

Consumers have fundamentally changed their buying process from what it was just a few short years ago, now relying heavily on reading reviews to form decisions on everything from what toaster to buy, to where each year, consumers are turning to online reviews more and more to make their buying decisions easier.

How Consumers Use Reviews

Reviews seem to be everywhere online, and rightfully so as reviews are read 91% of the time before making buying decisions. According to BrightLocals survey, consumers use reviews in the following ways:

    • 95% of people say they search for local businesses online.
    • 91% of people read online reviews about local businesses.
    • 63% of people use search engines to find reviews, 37% use online review sites.
    • 90% of people say they read at least 10 reviews before they can trust a local business.

to eat, to which plumber is the best in their local area.

Each year BrightLocal compiles a Local Consumer Review Survey, and just as it has shown

  • Average star rating is the most important factor considered by consumers.
  • 73% of consumers consider reviews over 3 months old to be irrelevant. 
  • 74% of consumers say that positive reviews make them trust a local business more.
  • 84% of consumers say they trust online reviews as much as a personal recommendation.

Tapping into the Power of Online Reviews for Your Business

Clearly as seen by the percentages above, growing and maintaining a positive review stream should be a top consideration for any business wanting to remain competitive in today’s digital world.

Ask almost any business owner and they would agree that getting positive reviews for their business is important to them. For many business owners, getting positive reviews is a frustrating challenge, and because of this getting reviews is often pushed off to another day.

The secret to getting online reviews for your business is that it has to be easy. Easy for you and your employees, and easy for your customers.

Get Online Reviews Easily via Text Message or Email

Here at City Ranked Media we understood the power of good reviews and what it could do for a business. Understanding the importance of attaining reviews, and understanding that we needed to make the process simple for our customers, as well as their customers, we developed the Go Local Reviews App.

Go Local Reviews – The Easy Online Review System

This app makes getting reviews easy, just open the app on any internet connected device, enter your customer’s name, cell number or email and press submit.

You customer receives a text message or email within a few seconds, and the app guides them through a super simple process to leave a review for you right from their cell phone. The whole process from beginning to end takes less that 3 minutes.

get reviews via text message and email

The app doesn’t stop there. The app also tracks who’s asking for reviews and who’s not by notifying you as the business owner every time a review is requested. The service also comes with weekly review monitoring and interactive reporting.

Get Reviews For Your Business – Affordably

Our review app has been tested with many many small businesses, and we took the feedback from these businesses to create our newest version which was built with affordability in mind.

Many review platforms on the web today come with fancy back-end dashboards and other features that inflate the prices of these platforms. When we tested our review app with our customers, one thing held true, most business owners said they would never use a back-end dashboard and would rather have regular reports email to them for review. Since we didn’t spend a ton of time and resources on building a custom dashboard for our app, we can offer our app for up to 75% less than some of our competitors.

Want to learn more about our review app? Visit our information page and demo request here: GoLocalReviews – Text Message Review App

 

Download The App

Apple App Store Link:

Go Local Reviews on iTunes

 

Google Play Store Link:

Go Local Reviews on Google Play

Conversion Rate Optimization: Increasing Website Conversions For City Ranked Customers

Conversion Rate Optimization in Portland OR and Vancouver WA

Incrementally Increasing Website Conversions With New WordPress Programming

As a web design and search engine optimization company, we’ve always maintained that there are really only three ways we can increase the number of conversions a website produces:

  • Drive more qualified traffic
  • Increase the percentage of visitors that convert into prospects, or
  • A combination of both

At City Ranked Media, we are always challenging ourselves by coming up with new and innovative ways to achieve increases in one or more of the above to positively affect our clients’ bottom lines. During the first quarter of 2016, City Ranked Media introduced a new way to manage the above goals to help keep ourselves and our clients focused on activities that would ultimately affect one or all of the above goals.

The City Ranked Account Management Tool

The City Ranked Account Management Tool was developed to focus efforts on building qualified traffic and increasing conversions based upon 4 predetermined quadrants. These quadrants focus on:

  1. New and/or Updated Content – for search engine and end user consumption
  2. Technical SEO – all the back-end coding to increase website and keyword rankings
  3. Conversation Rate Optimization – ways to increase the percentage of visitors that convert into viable prospects
  4. Projects & Programming – technical projects and coding for increased user engagement, which would ultimately affect the conversion rate percentage

SEO and account management services Vancouver WA Portland OR

Our First Innovation After Using The City Ranked Account Management Tool

The programming staff at City Ranked Media was challenged to incrementally increase website form conversions. We focused specifically on mobile users, providing them an interface that’s easy to engage with and use. This interface needed to have the following:

  • Simple and easy to use on any device
  • Provides a clear call to action that enticed the prospect to give their information, and stop them from searching competitive websites
  • Provide the client enough information to call the prospect back with an understanding of what service they may be interested in

Introducing The City Ranked Media MyModal Plugin©

The City Ranked Media MyModal Plugin is an easy-to-use program that is deployable on the WordPress platform. The plugin allows for one-touch buttons to be installed at strategic places across a client’s website. Once a prospect engages with the button, a modal screen pops-up asking the prospect to enter their name and phone number to receive a call-back from the client.

Clients receive an email notification with the request for call-back. This notification includes:

  • Prospect’s Name
  • Prospect’s Phone Number (touch enabled on mobile devices for easy call-back)
  • The website URL of the page the prospect was on and page title (this helps the client understand what the prospect may need help with)
  • Date and time request was made
conversion rate optimization tool for WordPress websites
Screenshot of City Ranked Media MyModal© WordPress Plugin

The Outcome

City Ranked Media deployed the new plugin on several client websites across several industries and discovered the following:

  • Website conversions incrementally increased between 12-20% depending on the industry.
  • Clients that guaranteed a call-back within a recommended time-frame of 15 minutes or less closed the most new customers from these new leads.
  • Clients that guaranteed a call-back of 30 minutes or less came in second for closing new customers.
  • Clients that waited longer than 30 minutes to return calls closed the least new customers from these leads.

** Special thanks to City Ranked Media Programmer Josh Brown for helping realize this CRO Plugin