Search Engine Marketing

Paid Media Campaigns to Grow Your Business

The customers are out there, they’re searching for keywords related to your business, but the online search landscape is a crowded place, how can you be sure they find you? Our search engine marketing services flip the script, so instead of hoping they see you, you find them. Using the latest analytics and technology, our paid media SEM specialists target high-quality leads and drive them to your business. We don’t just win you keywords – we win you customers.

Ready to drive more qualified traffic, boost conversions, and amplify your brand’s visibility across digital platforms? Book a demo today with our SEM and PPC experts.

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Find your ideal audience

We don’t target demographics; we target customers. We find those who are most likely to convert and bring them to your website. Our team gets it right down to the last detail, ensuring your ads reach the right audience, and you get the consistent ROI that fuels sustainable success.

Creative that jumps out

We don’t just deliver ads to the right people at the right time – it has to be the right message, too. Our creative team crafts ads that are engaging and compelling and designed to drive clicks.

Real-time bid management

Our team continuously optimizes our bidding strategies to maximize ad performance, improve click-through rates, and achieve cost-effective results in a competitive advertising landscape. By leveraging the most effective channels and campaigns, we can maximize returns.

Data-powered keyword insights

Starting with a comprehensive keyword analysis, we identify not just the top and most competitive keywords – we identify keywords that will drive your business forward. This means more precise targeting, increased visibility, and better ad relevance for optimal bidding.

How does search engine marketing grow your business?

It’s simple – SEM is a highly effective tactic. There’s an entire subsection of customers who rarely scroll past the ads. They won’t find you if you don’t advertise with SEM and PPC. By driving these high-value, ready-to-convert local leads to your website, you get the first chance to win their business.

City Ranked’s search engine marketing team leverages years of experience and industry-leading PPC management tactics to deliver an unmatched return on investment. From optimizing bids to launching campaigns for new service verticals, you’ll get a dedicated paid media specialist assigned to your account, ensuring your SEM campaigns always perform.

Realistic and achievable goals.

What can you expect from PPC and SEM? We’ll work closely with you to define solid and achievable goals. Our sophisticated projection models are tailored for your industry and local market, giving you a clear vision of what to expect over the short, medium, and long term. With targeting strategies that ensure you’re never driving too many leads or too few, you’ll get the number that’s right for you.

Industry-leading attribution technology.

Many agencies will tell you attribution is becoming harder and harder. While true, we’ve invested in industry-best attribution technology that allows us to link conversions to channels and campaigns with precision. This way, you’ll always know exactly where your leads are coming from, and which tactics are working for you.

Optimized for local searches.

Your customers are local and so are our tactics. We leverage location-based targeting, relevant geographic keywords, and tailored ad copy to reach and engage your local audience.

Real-time spend and CPA reporting.

We provide a real-time reporting dashboard to track spend, conversions, and cost-per-acquisition at any time. SEM is not a gut feeling – it’s a data-driven discipline that requires creative problem-solving and attention to detail.

Reach out to your customer across their journey.

We do more than just identify the customer, advertise to them, and cross our fingers. We nurture them along the journey, using multiple meaningful touchpoints to keep you top of mind. By discovering them at the right time with the right messaging, our full-funnel campaigns start building brand loyalty from your first interaction.

SEM and PPC campaigns for local businesses

Have you ever tried dipping your toe in the search engine marketing pool? If so, you already know – there is no shallow end. It’s sink or swim as soon as you sign up for your account, and while there are literature and tutorials that can offer pointers, who has time for all that?

City Ranked’s search engine marketing team is experienced in building and fine-tuning campaigns for businesses like yours, so get in touch today to schedule a demo. From locating your audience to optimizing bid management, we understand the ins and outs of SEM, PPC, and paid media, so you can focus on what you do best: growing your business.

SEO team members working together to help City Ranked clients

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Big dreams?
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Let’s make your competitors jealous.

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