Paid Media Campaigns

Search Engine Marketing

Our Paid Media campaigns are designed to accelerate your business growth and maximize your online presence. As a leading digital marketing agency, we understand the power of targeted advertising and strategic campaigns. With our expertise in Paid Media, we deliver highly effective strategies that drive qualified traffic, boost conversions, and amplify your brand’s visibility across multiple platforms.

Stay ahead of the competition and unlock the full potential of your online marketing efforts with our comprehensive Paid Media solutions.

Demographic Targeting

We ensure your ads reach the right audience, utilizing targeting strategies based on age, gender, location, and other relevant factors, optimizing campaign performance and ROI.

Creative Development

We craft compelling and engaging ads that attract attention, drive clicks, and increase conversions, effectively capturing the interest of your target audience and maximizing campaign results.

Keyword Research

Our team identifies the most relevant and high-performing keywords, enabling precise targeting, increased visibility, and improved ad relevance for optimal campaign success.

Ongoing Bid Management

Our team continuously optimizes our bidding strategies to maximize ad performance, improve click-through rates, and achieve cost-effective results in a competitive advertising landscape.

Real local leads from real paid media specialists.

City Ranked leverages years of real-world experience and knowledge mixed with industry-leading PPC management tactics to deliver an unmatched return on investment to our customers. You’ll never have to wonder if your search marketing is working because City Ranked proves it every single day.

Dedicated Specialists

Each client has a dedicated paid media specialist to optimize your account to get you the best results.

Realistic Goal Setting & Attainment

We work with you to define realistic goals for your business in your industry and local market, then implement targeted strategies to drive measurable results and ROI.

Fluid Budget Management

We shift your budget on a weekly basis based on performance data, ensuring optimal spending and maximizing returns – leveraging the most effective channels and campaigns.

Full-Circle Attribution

We use industry-leading attribution to link conversions to channels and campaigns. You’ll always know exactly where your leads are coming from.

Optimized for Local Searches

Your customers are local and so are our tactics. We leverage location-based targeting, relevant geographic keywords, and tailored ad copy to effectively reach and engage your local audience.

Real-time Spend & CPA Reporting

We provide you with a real-time reporting dashboard to check on spend, conversions, and cost-per-acquisition at any time. We know what works, and we’re not afraid to prove it!

Let our team help yours grow.

See how we deliver leads and, more importantly, revenue to your business.

Our full-funnel strategies target every phase of the buying cycle.

User search behavior has changed significantly over the years with the increasing use of mobile devices, voice search, and the dynamic nature of Google’s search results page. In order to effectively reach users, we not only strive to find them on every channel but also leverage full-funnel marketing strategies.

By implementing tactics that target users at different stages of the customer journey, from awareness to consideration and conversion, we can maximize our impact and deliver tailored messages that resonate with users at each step of their decision-making process. This comprehensive approach ensures that we capture their attention early on, nurture their interest, and ultimately guide them towards becoming loyal customers.

What is omni-channel marketing?

An omni-channel approach means being present on search engines, social media, voice assistants, apps like Netflix and Spotify – it enables us to reach users effectively and consistently across different platforms. By doing this, we can connect with and convert a more diverse audience, reaching more of your potential customers.

Awareness

Brand Building Campaigns: Display Ads, Digital Billboards, OTT, Netflix, Hulu, Spotify Radio, etc…
Advanced Audience Targeting & Household Extensions
Social Media Campaigns

Interest

Pay-Per-Click / Search Ads: Long-Tail Keyword Targeting
Retargeting Campaigns
Competitor Targeting

Intent

Google Local Service Ads (LSA)
Pay-Per-Click / Search Ads: Service Terms

Purchase

Google Local Service Ads (LSA)
Shopping Ads

Loyalty

Retargeting Loyalty Campaigns
Summit Review App

Digital marketing that works as hard as you do.

We deliver results and we'll prove it.

We stand by what we do.

Real-time reporting dashboards
Workflow notifications
Dedicated account manager