(360) 433-9870
Predictable growth for your business.
If you’re here as a business owner or leader, you likely have a business growth problem that needs a solution. If you’re looking for help with your advertising and marketing, selecting the right partner can be one of the most important decisions in growing your business. You need more than just an agency that performs “marketing activities”—you need a scalable, repeatable, and predictable system for new customer acquisition.
That system is City Ranked’s Digital Ramp Model —a digital marketing process proven and refined since 2010. This process has successfully scaled growth for hundreds of businesses across the US, from small companies to some of the largest companies in the nation. At City Ranked, we remove the guesswork and replace it with a proven process-driven roadmap designed for predictable and sustainable growth.
Digital Ramp — built using the Agile Framework.
At City Ranked, we deeply believe in the Agile Framework, a flexible approach to managing client projects that prioritizes customer feedback and involves quick, repeated cycles of work, rather than following a rigid, long-term plan. It breaks down large, complex projects into smaller, manageable chunks called sprints. After each short cycle, our clients and internal teams review their progress, gather feedback, and adapt our plan for the next cycle.
This allows our teams to respond quickly to change, improve processes on the go, and continuously deliver products and services that meet evolving customer needs. Our performance is measured weekly against client-directed and agreed-upon KPIs, allowing our teams to be flexible in delivering real-time results to help our clients scale and grow.
Why The Digital Ramp Model Works
For years, we successfully used our Account Management Tool to drive traffic and conversions. But, in recent years, the market has changed dramatically as new technologies and platforms have fundamentally altered how consumers make buying decisions online.
Today, a successful agency must do more than just manage ads and perform some optimizations; it must build a comprehensive growth technology stack and infrastructure to help its clients scale as they grow. The City Ranked Digital Ramp Model is our answer to this reality, ensuring your business stays ahead of market changes and competition.
Our Core Philosophy: Sustainable Business Growth is Process Driven
We recognize the single biggest challenge you face: “My company isn’t growing (or it’s shrinking) and I need to fix that.”
Stagnation in business is a slow decline, we understand that growth is essential, not just for your business, but for your ability to:
- Attract Top Talent: High-growth companies offer better opportunities to prospective employees.
- Stay Relevant: Continuous innovation keeps your business competitive and relevant in your local market.
- Build Better Systems: Growth forces you to improve internal processes and customer experience, which in turn leads to faster scalability and growth.
Our goal is to build processes that create traction for your business: real market acceptance and momentum that you can measure in increasing sales, higher customer engagement, and a sustainable competitive advantage.
Consistency Drives Increasing Results
The Power of Marketing Processes
Growth can’t be chaotic. For your marketing investment to scale effectively, it must be built on repeatable, efficient processes.
Without a Process…
- Inconsistent Messaging: Your brand voice is confusing.
- Wasted Resources: Ad-hoc campaigns repeat mistakes.
- Inability to Measure: You don’t know what’s delivering ROI.
- Scaling Bottlenecks: Growth breaks your operational capacity.
With The Digital Ramp Process…
- Strong Brand Recognition: A consistent message across all channels builds trust and value.
- Optimized Efficiency: Streamlined workflows reduce operational waste and maximize your marketing budgets.
- Data-Driven Decisions: Every step is tracked against agreed-upon Key Performance Indicators (KPIs) for your business.
- Scalable Infrastructure: Processes are built to handle expansion as your business scales.
Defining Marketing Success
Why KPIs Matter
“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.”
H. James Harrington
We don’t use “vanity metrics” like position, clicks, or impressions to define success. We agree on clear, measurable Key Performance Indicators (KPIs) from day one, KPIs that are proven to sustainably grow and scale businesses.
Without KPIs, you risk:
- Misaligned Expectations: Hitting a target that isn’t clearly defined is a recipe for disaster.
- Wasted Budget: Spending on tactics that look good but don’t generate revenue.
- Inability to Optimize: If it can’t be measured, how can it be optimized?
Your success is measured by the quality and volume of what we deliver—prospects who are ready to book your services, P&L growth, customer retention, and more.
The Digital Ramp Model
Your Path to Business Scaleability
We vet every potential client to ensure a successful partnership, categorizing businesses into two groups to align our strategy perfectly with their current business stage and infrastructure.
Market Ready
1. Marketing Scale-Ready Businesses
These businesses are primed for rapid growth. They already have:
- Efficient Systems: Streamlined operations, often using CRM and productivity tools.
- Strong Infrastructure: A skilled team and stable financials ready to handle a rapid increase in workload.
- Proven Demand: A business model that has demonstrated market acceptance for years.
The Solution: We implement the Digital Ramp Process immediately to accelerate growth, focusing on aggressively hitting agreed-upon KPIs, and building processes to further scale your operations.
Growth Partners
2. Marketing Pre-Scale Ready Businesses
These businesses have a solid service offering but may need help building the internal infrastructure to support rapid scaling. They often have:
- Solid Service-Market Fit: A proven service that customers actively want.
- Consistent Revenue: Reliable and predictable cash flow.
- Need for Process: Core processes are in place, but could be refined and optimized to create operational efficiencies.
The Solution: We partner to refine marketing processes before launching high-volume campaigns, ensuring your team isn’t overwhelmed and your marketing budget is not wasted on operational bottlenecks.
Ready to grow?
Chat with one of our digital marketing experts.
A Process focused on Results
The Digital Ramp Process
Our process is structured, transparent, and focused on verifiable results.
The Discovery
(Current State Analysis)
Before we write a single ad, we need to know your starting point. We conduct a deep-dive data collection stage (2-8 weeks) to establish your marketing “Current State.”
- Tracking Audit: We analyze how you currently track calls, forms, and leads (during and after hours) across all channels and platforms (Organic, PPC, Social, etc.).
- Sales Process Review: We understand who handles leads, how quickly they follow up, your close ratio, and your current Customer Acquisition Cost (CAC).
- Goal Alignment: We determine your budget, revenue growth goals, and what it will take to get you to your goals.
Initial engagement
90-Day Results Focus
The first 90 days are 100% focused on results delivery and building a foundation of trust. Below are just a few of the items we complete in our first 90 days.
Core SEO Optimization
Titles, content, and Google Business Profile (GBP) are optimized for target keywords.
Search Visibility Boost
Your business starts showing up for high-value searches.
Software Deployment
We install the Skout lead tracking platform (Pre-IVR, form tracking, review generation).
Clear Data & MQL Tracking
We start definitively tracking the new, qualified leads we generate.
Paid Media Strategy
We launch campaigns on the best platforms to hit your agreed-upon target Cost-Per-Acquisition (CPA) goals.
Fast, Predictable Lead Flow
We use budget to drive high-quality leads on demand.
The Goal: Show you concrete, verifiable results by comparing your starting state data to your post 90-day performance, demonstrating that our processes are working for your business.
Long-term Growth
Full Digital Ramp Engagement
Once initial goals are met, we move to a full partnership to maximize your scalable growth. This is where we fully ramp up our services, including:
- Advanced Content Strategy: Creating high-value content to dominate your local market.
- Full-Funnel Attribution and AI-Powered Marketing Automation: Implementing comprehensive automations for lead nurturing, review generation, and customer re-engagement.
- True ROI/ROAS Reporting: Connecting our data to your sales/CRM data for full-circle attribution, calculating your true profitability by campaign.
The outcome is a marketing machine built specifically for your business, driving predictable, scalable revenue growth year after year.
Tired of the marketing rollercoaster?
Step onto City Ranked’s Digital Ramp.