Consider yourself an Expert at SEO in 2015?
Take our quiz and find out how you rank.
Take our quiz and find out how you rank.
Last year I wrote an article titled “10 Signs You’re Buying SEO Snake Oil“. Since I’m into SEO, I thought I’d do a follow up article piggy backing on that article on 8 Sure Signs Your Current SEO Company Sucks.
I get told all the time about how small business owners have been taken advantage of by unethical SEO companies, and frankly it makes me sad that there’s people out there that would risk the livelihood of a hardworking business owner just to make a buck. These same SEO Snake Oil salesmen also make ethical, hardworking SEO companies job that much harder, as they have eroded any trust these business owners may have had in the prospect of real and quality SEO
The question of whether “link building” is dead in SEO is a hotly debated topic. Many SEO companies still actively pursue link building as a must obtain goal for great rankings. I myself do not believe that link building in the old sense of the term is a viable SEO tactic with changes in Google’s updates and algorithm changes. Instead I like to use the term “link earning”.
A quality SEO company can help a business earn links by putting good quality content out on the web, promoting it, and being creative.
If anyone starts talking about directory submissions, forum comments, or article submissions end the conversation. These types of SEO tactics will surely land you in hot water with the search engines. There was once a point in time, many many years ago that these tactics worked to some degree, but even back then, they were considered borderline unethical.
Anyone that talks about these types of tactics is just going to slap your url into an automated software program to spam the internet.
Hundreds of websites? Hundreds of search engines? What does this have to do with your business being ranked on the major search engines? What good is it to have your website submitted to websites or search engines no one uses? Quality SEO companies will focus on the major players, for them quality over quantity is the key factor.
SEO companies or consultants that can’t (or won’t) tell you what exactly they’re doing to get you search engine rankings are hiding one of two things, either they don’t understand SEO well, or they’re doing it unethically. Don’t be an easy target for an SEO snake oil sales person. Ask questions, and make them answer the questions.
SEO is not a hard concept to explain, and neither are the exercises and tactics that good SEO companies use.
If you can’t explain it simply, you don’t understand it well enough.
It still baffles me that some SEO and web advertising people use this line. Search engines like Google, Yahoo, and Bing would never risk their reputation by offering preferential treatment to a select few. The organic section at these search engines is nothing more than a learning algorithmic equation.
Good SEO companies help their clients by helping the search engines understand what’s important about their business.
This is another one that’s hard to believe still exists, and for that matter business owners get suckered into buying. First page rankings, especially those for competitive keywords come by hard work, many times over months – even years, and still that can’t be guaranteed.
Don’t fall for the Guaranteed First Page Rank scheme. More often then not, it’s a scam where an unethical SEO will point a bunch on links to your site, where you’ll see a temporary increase in rankings, until the search engines see the links and you get a manually or algorithmic penalty, or even worse, blacklisted.
If you have a website, or a phone, you’ve probably been hit up already many times by companies like this. They promise everything from inexpensive SEO, to Google Maps listings, to inclusion in thousands of directories. The emails will often point out that they were doing some type of research for one of their clients, and came across your website, and out of the goodness of their heart they did an extensive SEO analysis for you. Don’t believe it, it’s just an automated software program that’s sending out hundreds or thousands of emails like this everyday.
Most good SEO companies do not solicit their prospects, if they’re good, they get business by word-of-mouth, and guess what, good SEO on their own website.
This often has one of two unfortunate endings. First ending is that you’ll never see or hear from these people again, as they just pocket the money and run. Second ending is they outsource your SEO efforts to their “Corporate” office, many times which you can’t speak to (because it’s overseas). In the second case, the SEO is most defiantly not going to be quality, and most likely will hurt your website over the long term.
Awhile back I wrote the first part of this series, Building a website and doing your own SEO on a budget, sorry it’s been so long for the second article in this series. In this article I’m going to assume that you’ve already launched your website and are now ready to get it out on the net and make it start working for your business. If you’re having trouble with setting up the structure of your website, I encourage you to read my three part series, Website Ranking Factors for Small Business. It was written 2 years ago, but the practices are still essentially the same.Continue reading
As a business owner nothing can more frustrating than seeing one of your competitors copying the same website and SEO strategies that you’ve been using. It happens all the time, even within the SEO agency world, right here in Vancouver Washington. Here at City Ranked Media we’ve been testing different SEO strategies for years, only to have some of our strategies copied, which was the inspiration behind this article.
So if you think your SEO company is copying from your competition, below are the reasons you may want to rethink your strategy (or your SEO’s strategy) for long term business success.Continue reading
I get it, as a business owner it’s really easy to let things like SEO and your website slide. Your phone is ringing, people are mentioning that they found you on the web, so life is good right? But if you have an SEO company, web advertising company, or anyone else that does any kind of promotion of your website with the goal of attaining better rankings online for you, it might be time to start paying attention.Continue reading
Consider yourself and Advanced level SEO guru? Test your wits here with 15 advanced level SEO questions. 70% or better earns you a passing score!Continue reading
Just about any business small or large will at some point be faced with the decision on how to properly SEO their website. It’s this need from small business owners, combined with the real complexities of how to get properly ranked on the web that has sprung up a whole industry of poor quality SEO agencies across the U.S. and the world. After doing some quick searches on the web, I came across an interesting story of a Pest Control business in Arizona that took the time to share his experiences with some these low cost SEO companies, and the results they provided.Continue reading
Late Thursday, Google quietly released its newest update to its local ranking algorithm, quickly dubbed Google Pigeon by the folks at Search Engine Land. Google’s newest update aims to achieve more useful and accurate search results according to a recent article posted by there. When asked by Search Engine Land’s contributing author Barry Schwartz, Google said the update targetsContinue reading
Many small business owners build their own website, perform simple SEO when they start out to save, here’s a simple guide to get you started. Part 1 of 3Continue reading
How much should SEO cost your business?
The answers to this question are as plentiful as websites returned on any given search on Google. As a business owner , you should be looking at SEO as a long term investment into your business. So my answer is: “It costs you nothing.”
SEO – done correctly – should yield measurable return on investment, therefore, the costs of quality SEO are far less than the return you should see in positive sales and growth for your business. However, I understand that most business owners still want to know the bottom line when it comes to the cost of SEO and what they should be budgeting for this service.Continue reading