in first quarter
in first quarter
in following quarter
in following quarter
*04/23 – 2024
Data pulled from Google Analytics and Google Business Profile.
We are proud to partner with Rocket Pest Control, a trusted pest control company serving the southeastern United States.
Rocket Pest Control is a local pest control leader in several cities with lofty ambitions of regional expansion throughout the southeast United States. With their commitment to excellent service and outstanding customer reputation, we knew they were an excellent match for City Ranked, and their goal was possible.
Their digital marketing plan would begin with designing and developing a new website and implementing organic and paid SEO strategies. This would get some momentum on immediate business growth into nearby markets they hadn’t yet tapped, and through our ongoing partnership, we would work together to illuminate their brand and showcase their exceptional services to a growing audience.
Fast and friendly pest solutions that fit your life.
“Our expert team is committed to providing effective pest control solutions that are convenient and tailored to fit your lifestyle. From your home to your business, you can count on Rocket to keep pests out of your world, for good.”
Our approach to digital marketing is a comprehensive process that involves content marketing, organic optimization, search engine geo-targeting, paid search campaigns, and local services ads. With each channel coming together for a unified strategy, our omnichannel approach empowers Rocket Pest Control with the tools needed to achieve its ambitious growth goals.
We specialize in maximizing search visibility for local businesses. For Rocket, that means that if an area is within their service area, consumers should be able to easily find them with a simple “pest control” search.
We do this through a combination of organic content marketing, precise geo-targeting, and Google Business Page (GBP) optimization. This guarantees you’re well-represented in search results, whether that’s the map pack or SERPs (search engine results page). Consumers will know you offer the specific service they need and you’re ready to get to work.
Organic optimization goes a long way toward lead generation, but in highly competitive markets, you’ll also need strategic paid search campaigns on platforms like Google Ads.
Through targeted keyword research and ad creation, we ensure that Rocket’s pay-per-click (PPC) ads and Local Service Ads (LSAs) are seen by consumers actively searching for service in their area. By closely monitoring campaign performance, optimizing ad copy, and refining targeting parameters, Rocket’s ad spend is maximized, generating a steady stream of excellent leads to grow its business.
Rocket Pest Control’s marketing funnel is designed to capture consumer interest at every phase. That begins with brand awareness through topically relevant helpful content that establishes Rocket as a subject matter authority in the region. Leads are nurtured to conversion-focused pages designed to elicit phone calls and email form submissions.
By attracting leads at all phases, Rocket Pest Control can count on business growth that’s sustainable and measured.
As Rocket continues to grow and advance through the City Ranked phases, we will layer on additional digital marketing strategies to drive growth at a rate that the business can handle and sustain.
With GPS SEO, we send precise signals to Google, telling it exactly how Rocket Pest Control wants to define its service area. Following its implementation in February 2024, sessions in the expanded service area rose the following month, and really blasted off from March to April with 3,978 to 8,588 sessions – a 117% increase!
Source: Google Analytics
10/2023-4/2024
We’re laser-focused on making sure you’re seen by the right people – and you’re sending the right message. Our clean, well-organized design with helpful content builds trust with site visitors, and they want to learn more. See how conversions for Rocket Pest have more than quadrupled since partnered in October 2023.
Source: Google Analytics
10/2023-5/2024
Rocket’s Google Business Page (GBP) interactions had stagnated somewhat, but you can see growth beginning in December 2023 shortly after we partnered with them, leading to explosive growth in April 2024 at the beginning of the busiest pest season of the year.
Source: Google Analytics
11/2023-4/2024 (year-over-year)
We stand by what we do.
City Ranked is a Full-Service Digital Marketing Agency with Clients in Oregon, Washington & Select Industries Nationwide:
