365 First-Time Callers
May 2023 YoY Comparison. Data pulled from Google Analytics, Google Business Profile, Google Ads, and Call Tracking Software.
City Ranked has had the privelege of working with Apex Air for over 7 years. Over the course of this partnership, we have achieved remarkable results together, utilizing a comprehensive approach to digital marketing and search engine optimization (SEO). By aligning our efforts with Apex Air’s business objectives, we have significantly improved online visibility and organic search rankings. By conducting thorough market research, optimizing website content, implementing technical SEO best practices, and supporting these efforts with paid advertising, we have successfully positioned Apex Air as a prominent player in the local HVAC industry, capturing valuable search traffic and generating high-quality leads.
Over 55 Years of Combined Experience Keeping Local Homes Comfortable.
“Apex Air was started with the simple belief that everybody should have a quality, efficient HVAC system at a price to fit any budget. Our skilled staff has the experience and technical knowledge to design, install and maintain today’s most energy efficient commercial and residential heating and cooling systems.”
After launching a highly-optimized website with a heavy focus on local visibility and user experience, we implemented a comprehensive omnichannel strategy to effectively target users at every stage of the customer journey for Apex Air. Our approach involved seamlessly integrating multiple channels, both online and offline, to create a cohesive and engaging experience for potential customers.
We focused on building brand awareness through a combination of paid search and programmatic advertising, as well as traditional print mediums like trade show banners and door hangers. By targeting relevant keywords and leveraging geo-targeting capabilities, we ensured that Apex Air appeared prominently in search results for users in Vancouver, WA.
We also employed retargeting techniques to display tailored ads to users who had previously visited Apex Air’s website or engaged with their content, reinforcing their interest and encouraging them to return and convert.
To enhance the customer experience and support decision-making, we ensured a seamless transition from online channels to offline touchpoints. This included implementing call tracking to attribute phone leads to specific marketing efforts and optimizing Apex Air’s website for mobile devices, making it easy for users to access information and contact the company on the go.
We also leveraged OTT marketing channels, such as Spotify radio and digital billboard advertisements, to reach a broader audience and reinforce Apex Air’s credibility and expertise.
Overall, our omnichannel approach for Apex Air allowed us to connect with users at every touchpoint of their customer journey, from initial awareness to final conversion. By integrating various digital and traditional channels and tailoring our strategies to specific stages, we successfully maximized Apex Air’s online visibility, engagement, and ultimately, their customer base.
We stand by what we do.
City Ranked is a Full-Service Digital Marketing Agency with Clients in Oregon, Washington & Select Industries Nationwide:
