The difference between an ineffective Google Ads campaign and one that’s leading to conversions often comes down to who’s seeing the ads. At City Ranked, this is controlled through audience targeting. Our job is not to get you the most clicks – it’s to get you the best clicks. Irrelevant clicks blow your budget and…
In response to growing concerns from consumers, the Federal Trade Commission (FTC) has been making moves for the past couple of years to combat deceptive advertising. In August of 2024, the FTC officially announced a final rule that prohibits fake reviews and testimonials on products and services. With the threat of an up to $51,744…
Once a steady stream of online reviews starts rolling in, it feels easy. Your business’s overall rating rises, which leads to more customers, which leads to more reviews. And most of those reviews will be positive. But inevitably, you will wake up one morning and notice a new negative review. When this happens, what’s a…
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