The difference between an ineffective Google Ads campaign and one that’s leading to conversions often comes down to who’s seeing the ads. At City Ranked, this is controlled through audience targeting. Our job is not to get you the most clicks – it’s to get you the best clicks. Irrelevant clicks blow your budget and…
In response to growing concerns from consumers, the Federal Trade Commission (FTC) has been making moves for the past couple of years to combat deceptive advertising. In August of 2024, the FTC officially announced a final rule that prohibits fake reviews and testimonials on products and services. With the threat of an up to $51,744…
Once a steady stream of online reviews starts rolling in, it feels easy. Your business’s overall rating rises, which leads to more customers, which leads to more reviews. And most of those reviews will be positive. But inevitably, you will wake up one morning and notice a new negative review. When this happens, what’s a…
Small business owners have never had more competition for their time. The days of casually posting on a Facebook or Instagram page and swimming in the organic traffic are long gone. Now, they have to balance prospecting, lead qualification, content creation, digital marketing strategy, and doing their business’s actual work. Many business owners find it…
So you’ve decided to make gathering reviews a bigger part of your online marketing strategy – that’s great! Now, the big looming question: how? For many business owners, asking for reviews can be one of the most frustrating parts of the job. We get it – it can take a little bit of effort, and…
Reviews have always been extremely important for local businesses. Imagine a friend tells you, “Avoid that restaurant – I saw a mouse run across the floor.” You probably wouldn’t go there anytime soon, would you? But if they say, “I had the best meal of my life there!”, you might look into making reservations that…
Let’s get this straight from the beginning: every small business owner wants their website to rank higher on Google – it’s a given. But what we often forget is the core purpose behind that desire. When it comes down to it, you don’t want rankings; you want leads. You want hot leads: interested customers who…
Introducing our New Text Review App No matter the size, type, or industry, your business will benefit from reviews. In the steady change of Google algorithms and new marketing strategies, a constant for positively affecting Google visibility and generating trust are stellar reviews. Another constant is how difficult it can be to generate those solid…
Last month, City Ranked spoke about the importance of Online Reviews. ( And the importance of not buying them ) Well, last week the Federal Trade Commission agreed. The Federal Trade Commission (FTC) has proposed a new rule aimed at stopping marketers from using illicit review and endorsement practices. These practices include the use of…
Short answer? Yes. Your customer’s in-person experience directly impacts your rankings on Google. But the way you can affect it as a business leader isn’t quite what you’d expect. It’s impossible to run a business without hearing about SEO, online reviews, call analytics, paid search, or social media marketing on a daily basis. Your email…
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