In 2026, the secret to a highly profitable plumbing business isn’t just about finding more leaks—it’s about plugging the “leak” in your customer database. While many plumbing owners focus solely on new lead generation, the most successful plumbing companies are leveraging Marketing Automation and AI to reduce customer churn and maximize the value of every
As we turn the corner into 2026, it’s becoming clear that the pest control industry has reached a pivotal inflection point, with the landscape having fundamentally shifted. For years, the go-to strategy was simple: buy leads (SEO, PPC, and SMM), close new customers, and move on, and at the end of the month, the question…
Optimizing Your Google Ads Using AI (Artificial Intelligence) The digital advertising landscape is constantly transforming, and at the forefront of this evolution is the increasing power and prevalence of Artificial Intelligence (AI) on the Google Ads platform. For businesses aiming for optimal online visibility and growth, understanding and embracing this AI-driven approach is no longer
The difference between an ineffective Google Ads campaign and one that’s leading to conversions often comes down to who’s seeing the ads. At City Ranked, this is controlled through audience targeting. Our job is not to get you the most clicks – it’s to get you the best clicks. Irrelevant clicks blow your budget and
How to Improve Your Pest Control Marketing by Duane Baumgartner I’ve been marketing pest control companies for over twenty years, and in that time, we here at City Ranked have come up with some tactics that have been repeatedly proven to produce qualified leads in volume for pest control businesses. 10 Pest Control Marketing Tips
In response to growing concerns from consumers, the Federal Trade Commission (FTC) has been making moves for the past couple of years to combat deceptive advertising. In August of 2024, the FTC officially announced a final rule that prohibits fake reviews and testimonials on products and services. With the threat of an up to $51,744
Once a steady stream of online reviews starts rolling in, it feels easy. Your business’s overall rating rises, which leads to more customers, which leads to more reviews. And most of those reviews will be positive. But inevitably, you will wake up one morning and notice a new negative review. When this happens, what’s a
Small business owners have never had more competition for their time. The days of casually posting on a Facebook or Instagram page and swimming in the organic traffic are long gone. Now, they have to balance prospecting, lead qualification, content creation, digital marketing strategy, and doing their business’s actual work. Many business owners find it
So you’ve decided to make gathering reviews a bigger part of your online marketing strategy – that’s great! Now, the big looming question: how? For many business owners, asking for reviews can be one of the most frustrating parts of the job. We get it – it can take a little bit of effort, and
Reviews have always been extremely important for local businesses. Imagine a friend tells you, “Avoid that restaurant – I saw a mouse run across the floor.” You probably wouldn’t go there anytime soon, would you? But if they say, “I had the best meal of my life there!”, you might look into making reservations that
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