Paid ads are pretty simple. Paid Ad Campaigns = Leads = REVENUE! Right?? OK, so it’s not quite that simple. But we can make it pretty simple for you – as part of an overall digital strategy. Here at City Ranked, we’ve worked with a lot of contractor clients, and the best way to describe
Cracking The Code: How to train AI using The Skout IVR for Paid Media RoAS Bidding In the competitive verticals of home services, where the difference between high-revenue HVAC installations and low-margin maintenance calls can dictate a business’s quarterly success, the traditional metrics of digital marketing are fast becoming obsolete. For years, business leaders have
How City Ranked Drives Revenue Growth – A Modern Alternative to Traditional Marketing Agencies For service-area businesses, like pest control, roofing, HVAC, plumbing, and other home service categories, business growth isn’t about vanity metrics. Traffic, impressions, keyword position, and clicks don’t pay bills. Revenue growth does. Since 2011, City Ranked has built scalable and repeatable
In 2026, the secret to a highly profitable plumbing business isn’t just about finding more leaks—it’s about plugging the “leak” in your customer database. While many plumbing owners focus solely on new lead generation, the most successful plumbing companies are leveraging Marketing Automation and AI to reduce customer churn and maximize the value of every
As we turn the corner into 2026, it’s becoming clear that the pest control industry has reached a pivotal inflection point, with the landscape having fundamentally shifted. For years, the go-to strategy was simple: buy leads (SEO, PPC, and SMM), close new customers, and move on, and at the end of the month, the question…
Optimizing Your Google Ads Using AI (Artificial Intelligence) The digital advertising landscape is constantly transforming, and at the forefront of this evolution is the increasing power and prevalence of Artificial Intelligence (AI) on the Google Ads platform. For businesses aiming for optimal online visibility and growth, understanding and embracing this AI-driven approach is no longer
The difference between an ineffective Google Ads campaign and one that’s leading to conversions often comes down to who’s seeing the ads. At City Ranked, this is controlled through audience targeting. Our job is not to get you the most clicks – it’s to get you the best clicks. Irrelevant clicks blow your budget and
How to Improve Your Pest Control Marketing by Duane Baumgartner I’ve been marketing pest control companies for over twenty years, and in that time, we here at City Ranked have come up with some tactics that have been repeatedly proven to produce qualified leads in volume for pest control businesses. 10 Pest Control Marketing Tips
In response to growing concerns from consumers, the Federal Trade Commission (FTC) has been making moves for the past couple of years to combat deceptive advertising. In August of 2024, the FTC officially announced a final rule that prohibits fake reviews and testimonials on products and services. With the threat of an up to $51,744
Once a steady stream of online reviews starts rolling in, it feels easy. Your business’s overall rating rises, which leads to more customers, which leads to more reviews. And most of those reviews will be positive. But inevitably, you will wake up one morning and notice a new negative review. When this happens, what’s a
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