The main goal of any social media marketing campaign typically is to build a customer following and to manage a company’s online reputation.
Easily said, right? The challenge with this type of marketing is to effectively use social media to persuade consumers that your business’es products or services are worthwhile, amid all the other competition out there.
The main problem with an effective social media campaign is that it can be extremely time-consuming. Effective and inducing social media campaigns are not easily attained. They take time, patience and nurturing to turn them into revenue generating mediums. They require staff, and a dedicated advertising budget – which unfortunately many small businesses can’t afford.
Many small businesses ask what the payoff is for them starting a social media campaign.
Most small business owners know they need to be doing something online in the social media marketplace, but don’t know exactly what they should be doing, what they should be posting, or how to engage their followers.
Here at City Ranked, we liken social media and its mystery to websites for small business 10 years ago. Many small businesses knew that websites were important, that they needed to have one, but really didn’t understand what a well-developed website could do for their business, or how important a web strategy would become for their business in the years to come.
Fast-forward ten years, and here we are with a new way to engage your most loyal customers online and garner new ones. Social media has exploded, and is quickly becoming the preferred way for consumers to stay in touch with the brands, companies and activities they love. And small business is once again faced with a situation like we mentioned before: “we need to be doing something, but don’t know what exactly…”.
City Ranked offers a wide range of social media services. From simple set-up and management of feeds, postings and engagement to full blown development and strategy, we offer it all. We have helped many local small businesses here in the Portland, Oregon and Vancouver, Washington area get started in social media and helped them identify specific and measurable goals for their SMM campaigns. The following are just a few things we offer when it comes to Social Media Marketing: