Search Engine Marketing, also known as Pay-Per-Click is an important marketing tool for almost any small business because it can propel your website like no other advertising vehicle, completely scalable and targeted. Furthermore, it’s effectiveness can be measured with pinpoint precision. And the best part, you only pay when someone searching for your product or service views your website…imagine the possibilities! City Ranked services our clients’ SEM needs by leveraging keywords, compelling ad copy and targeted delivery of ads to our clients’ desired audience within a predetermined geographic area.
With our “Reverse Engineered SEM” process, we learn what’s working first, before investing into new keywords and ads.
What do you want to accomplish with your Search Marketing strategy? What do you want your prospects to do when they find your website? Where are your customers geographically? These are just a few of the questions that we will ask to help you build and clearly define goals for your Search Marketing campaign
We have the tools available to identify what keywords and keyword strings your most valued prospects are searching. We help you identify these keywords, and make ongoing adjustments to these keywords to maximize return on your best-performing strings and make adjustments where necessary.
Here is where we really separate ourselves from our competition. When was the last time you worked with an internet advertising company that insisted on meeting with you every month? At City Ranked, we have found that this is the key to our clients’ successful on-line marketing. We have found that open communication with our clients is a must-have ingredient. Each month we will conduct a meeting to identify areas of success from the prior month, areas for improvement, future opportunities and last but not least, one special project for us to complete to help you maintain your strong internet presence.
We also use industry leading call sourcing software to identify and maximize results from all aspects of internet advertising and placement.
How much is that keyword? What position will that put me in? Where is the best place for me to be? These are just a few of the many questions we get regarding bid management. Our bid management technique is simple…play by the search engine’s rules. We deliver highly targeted ads through highly targeted campaigns to maintain what the search engines call a high “quality score”. This ensures you pay the least amount per click, with the highest position possible, within your parameters.
For Search Marketing Campaigns that require it, we also use industry-leading bid management software to automate bids based upon client set variables.
We focus on a metric called Click-Through-Rate, or CTR for short. This metric measures the effectiveness of an ad , meaning how many times the ad was shown divided by the number of times it was clicked on. The resulting percentage is a direct reflection on the ad that was delivered and how well it was targeted. The bigger the percentage, the better the ad…and the search engines like that.
Many of our competitors will do the opposite, deliver a ton of ads, to get the desired ad clicks. This is a counter-productive exercise as it drives down your quality score, increases your click cost and will ultimately lead to lower positioning on the search engine results page (SERP).