Structured Data Markup
Using Structured Data To Further Your Organic Rankings
As SEO professionals, we structure your content in meaningful ways that Google, and actual human users, can use to best answer their searches. Structured Data is just one of the methods we use to increase the visibility of your business.
If you own a business, you know how important brand visibility is. By giving your site this added layer of communication with Google, and other search engines, you can gain valuable exposure of your brand to the people who matter most: your customers.
Types of Structured Data
You may have heard about Structured Data or one of its pseudonyms. Some common Structured Data names:
Despite its many names, it all does the same job; Structured Data communicates information to search engines. Structured Data is Google’s preferred way for websites to communicate summarized and highlighted content for easy processing.
Why is Structured Data Important?
Google uses structured data, in conjunction with other sources, to populate their enhanced features such as:
- Knowledge Panel
- Search Snippets
- Local Search Display
- Google Maps
- Voice Search
Like all SEO tactics, Structured Data is not a magical solution, but it can be a powerful tool for local search. If you are tired of your business not ranking in local searches, it may be time to consider an internet marketing company that has proven results.
City Ranked is different from other digital marketing agencies because we are willing to do the research. We are constantly striving to educate ourselves and we have the tenacity to keep challenging ourselves to do better. If you don’t feel that passion from your current marketing company, maybe it’s time to consider a change.
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