360° Photoshoots

In today’s post-covid world, helping your potential prospects make decisions prior to entering your business can make a big difference in interactions with your business in the real world. The way that consumers have changed the way they do business in 2020 will have lasting effects far into the future. Online shoppers will expect a rich and robust experience when visiting websites when compared to the past.

In addition to the increased user engagement and satisfaction on a business website, having a 360 virtual tour on your website can lead to better organic rankings as well. Numerous studies have shown that on average most people spend less than one minute on a website, adding a virtual tour can increase that time, a measurement that the search engines count in rankings, also known as Dwell Time.

Dwell time helps search engines like Google understand if the content found on your website is useful or not. An example scenario is shown below.

• User A spends 5 seconds on your website, hits the back button on their browser, and visits another website.
• User B visits your website, spends 2 minutes on your website, hits the back button, visits another website, and ultimately contacts that business for service.
• User C visits your website, spends a minute reading your content, another minute engaging with your virtual tour, and ends up contact you for service.

In the above scenarios, it’s easy to see that the User C example is the best possible scenario and a scenario that search engines like Google can in most times measure. These types of interactions are rewarded as part of their ranking algorithms.