City Ranked harnesses the power of Artificial Intelligence to maximize ad platform management and ROI for our customers.
The Power of AI & Machine Learning for Search Marketing
As search engine marketing has evolved over the years, and publisher platforms and product offerings have become more robust, the challenges of managing multi-platform and multi-channel paid digital marketing campaigns have become more demanding. Client questions around the best publishers to advertise on, the right types of advertising products to choose, and ultimately where to get the best return on advertising spend would take anyone with extensive knowledge, many hours of data analysis, testing, and optimization to complete actions that can be done in mere seconds harnessing the power of artificial intelligence (AI) and machine learning.
Utilizing AI and machine learning in digital marketing allows companies to analyze data collected from real-world metrics such as click-through rates, conversions, engagement, and even buyer personas to make changes in real-time without the intervention of a human. These changes can be applied several times per day to achieve overarching goals on clients’ paid advertising to meet account goals such as CPA, ROAS, Impressions, and more. Utilizing a search marketing program that includes AI and machine learning allows City Ranked staff to manage overall goals on a client’s account, and creative strategy instead of chasing data, account metrics, and bid management.
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Interested in learning more about our innovative approach to Paid Search? We'd love to connect with you and schedule a no obligation discussion on how we can boost your ad spend return.
Data Driven Paid Advertsing
AI and machine learning applied correctly to a paid digital marketing campaign collect data from digital campaigns, analyze that data, then make changes to achieve the desired outcome.
Data-driven decisions when it comes to paid advertising allow City Ranked staff to help our clients understand:
- Predict outcomes of a paid advertising campaign – Want to know how many leads your ad spend will produce? What would happen if you added an additional budget? These questions and more can be answered with a relative degree of certainty when using AI-powered search marketing. Predictability matters, and here at City Ranked we achieve desired client results almost 90% of the time utilizing AI and machine learning.
- AI Automation Streamlines Account and Campaign Management – Allowing City Ranked staff to focus on overall campaign tactics, creativity, and performance of digital ads, all while being competitively priced to competitors that do not offer this service.
- Publisher and Cross Channel Campaign Management – Want to know which publishers are providing the best ROAS? Which buyer demographics are providing the best ROI? Want to target publishers or buyers utilizing cross-channel marketing? AI and machine learning allow us to manage these processes hundreds of times per day, all while achieving the goals of a campaign.
The Power of AI and Machine Learning in Vancouver WA - Portland OR - Nationwide
City Ranked is a Full-Service Digital Marketing Agency with Clients in Oregon, Washington & Select Industries Nationwide: