Many small business owners build their own website, perform simple SEO when they start out to save, here’s a simple guide to get you started. Part 1 of 3Continue reading
How much should SEO cost your business?
The answers to this question are as plentiful as websites returned on any given search on Google. As a business owner , you should be looking at SEO as a long term investment into your business. So my answer is: “It costs you nothing.”
SEO – done correctly – should yield measurable return on investment, therefore, the costs of quality SEO are far less than the return you should see in positive sales and growth for your business. However, I understand that most business owners still want to know the bottom line when it comes to the cost of SEO and what they should be budgeting for this service.Continue reading
The 10 warning signs that the person you’re talking to is not an SEO expert.
In this day and age it’s pretty easy to come across someone who claims they are an SEO Expert. As a small business owner you are no doubt contacted by several people every week via phone or email claiming they can rocket your business to the front of the pack for mere dollars per month. So the question here is: with all these people claiming they can do the same thing, who is telling the truth, and who is selling SEO snake oil?Continue reading
SEO and Your Old & Tired Website
SEO and first page rankings
One of the questions we get a lot is why search engine optimization needs to be continually worked on once rankings have been achieved. Most business owners understand that SEO is a process that takes some time, but once desired rankings for a keyword are achieved, Continue reading
The Basics of measuring your marketing efforts
How to measure the effectiveness of your SEO and PPC efforts
When it comes to measuring your own SEO and PPC efforts, or perhaps you’re trying to measure your outsourced efforts, understanding what metrics to measure can be a difficult task. The sheer amount of data that can be presented through programs such as Google AdWords or Google Analytics can make just about anyone’s eyes glaze over. For business owners, reports like these often take a back seat to more important business functions. So a question that we often get is how to effectively benchmark an SEO and/or PPC campaign for effectiveness, and when do you know its time to make a change?Continue reading
Drag & Drop Websites – WYSIWYG website programs are they worth it?
Finding someone to build your business a website these days is as easy as looking online, or waiting for one of the probably many calls your business gets from people claiming they can build your presence online for cheap. Pricing for websites varies widely and so as a savvy business owner, you should question why so cheap or why so expensive, right?
Know the right questions to ask when buying a website
So you’re in the market for an SEO Company?
For many small businesses, looking for a qualified local SEO Company can be a daunting task. There are many factors to look at when choosing an ethical internet marketing and web design company for your small business, and unfortunately all too often small business owners make decisions on web design and internet advertising based upon convenience rather than diligent research.Continue reading
Want to test your SEO knowledge? Try the 10 questions below to see how you score.
Hiring a reputable Internet Advertising company for your small business may seem like an easy task. There are many choices out there when it comes to website marketing, search optimization and search marketing companies. Unfortunately the decision to hire a reputable company to handle your online advertising is not as easy as it may seem. In many cases, small business owners choose internet advertising based upon convenience, rather than diligent research, which can have unintended consequences down the road. Don’t become a victim of a company that doesn’t have your best interests at heart.Continue reading
Google recently announced an update to their search ranking algorithms that in most part only affects what Google terms “spammy websites” but with that being said, there is in my opinion, some unintended affects to small business websites…Continue reading