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Case Study:

Plumber Advertising

Case Study Compiled 2020

The Project

City Ranked is partnered with a plumbing contractor… (Pacific Plumbing)

Prior to City Ranked taking on their digital marketing, this client …

Digital Marketing Challenges:

  • A
  • B
  • C
Plumbing Advertising by City Ranked Media in Vancouver WA

“Review.”

Our Approach

At City Ranked, every decision we make is data-driven.

We focus on either increasing traffic to the website or increasing conversions from qualified leads, with the end goal of growing our client’s business.

Account Management Tool by City Ranked Media in Vancouver WA

Content Development

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Technical SEO: Local Citations

Second, City Ranked built out profiles and business listings on various sites including Particular attention was placed to make sure desired keywords, headings, services offered and cities serviced were the same for each profile.

GPS SEO Programming

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Conversion Rate Optimization

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Search Engine Marketing

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Google + Programmatic.

The Outcome

Proof that what we do works…

Between August 2018 and September 2020…

  • 76% of traffic to the website came from Organic Search, including Google My Business traffic.
  • Organic traffic to the website increased 141% and qualified leads from the website increased 180%.
  • Phone calls increased 120%
    • 2018: Average of 90 phone calls per month
    • 2020: Average of 200 phone calls per month
  • Form submissions increased 172%
    • 2018: Average of 11 form entries per month
    • 2020: Average of 30 form entries per month
  • Since completing the Service Area GPS Targeting project, GMB exposure increased ___%, bringing the company’s listing to the top 3 positions in the Map Pack for searches performed in more than 12 local zip codes.
  • This plumbing company came to us with just two employees operating out of a single truck. They have grown to a team of __ employees, __ trucks, and recently invested in the first Vacuum Truck among plumbing companies in their local area.
0%
Organic Search
+0%
Phone Calls
+0%
Form Entries
+0%
GMB Visibility
Graph Showing Web Traffic by City Ranked Media in Vancouver WA

Plumber Advertising in Vancouver WA - Portland OR - Nationwide

City Ranked is a Full-Service Digital Marketing Agency with Clients in Oregon, Washington & Select Industries Nationwide:

Portland OR | Gresham | Beaverton | Hillsboro | Tigard | Oregon City | Vancouver WA Seattle WA | Bend OR | San Francisco CA | Chicago IL | Orlando FL