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Case Study:

Pest Control Advertising

Case Study Compiled 2020

The Project

City Ranked is partnered with a pest control company… (Pioneer)

Prior to City Ranked taking on their digital marketing, this client …

Digital Marketing Challenges:

  • A
  • B
  • C
Pest Control Advertising by City Ranked Media Inc in Vancouver, WA

“Review.”

Our Approach

At City Ranked, every decision we make is data-driven.

We focus on either increasing traffic to the website or increasing conversions from qualified leads, with the end goal of growing our client’s business.

Account Management Tool by City Ranked Media in Vancouver WA

Content Development

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Technical SEO: Local Citations

Second, City Ranked built out profiles and business listings on various sites including Particular attention was placed to make sure desired keywords, headings, services offered and cities serviced were the same for each profile.

GPS SEO Programming

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Conversion Rate Optimization

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Search Engine Marketing

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Google + Programmatic.

The Outcome

Proof that what we do works…

Between August 2013 and January 2020 (7 Years):

  • 63% of traffic to the website came from Organic Search, including Google My Business traffic.
  • Organic traffic to the website increased an average of 170% yearly (+1780% over all 7 years) and qualified leads from the website increased an average of 150% yearly (+558% over the last 4 years).
  • Phone calls increased ~__% yearly, a total of __% over the course of the company’s time with us.
    • 2013: Average of __ phone calls per month
    • 2020: Average of __ phone calls per month
  • Form submissions increased ~__% yearly, a total of __% over the course of the company’s time with us.
    • 2013: Average of __ form entries per month
    • 2020: Average of __ form entries per month
  • Since completing the Service Area GPS Targeting project in 2018, GMB exposure increased ___%, bringing the company’s listing to the top 3 positions in the Map Pack for searches performed in more than 12 local zip codes.

This pest control company experienced so much growth they were recognized on a national level and were recently acquired by an international pest control company.

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Yearly Traffic
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Phone Calls
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Form Entries
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GMB Visibility
Graph Showing Web Traffic by City Ranked Media Inc in Vancouver WA

Pest Control Advertising in Vancouver WA - Portland OR - Nationwide

City Ranked is a Full-Service Digital Marketing Agency with Clients in Oregon, Washington & Select Industries Nationwide:

Portland OR | Gresham | Beaverton | Hillsboro | Tigard | Oregon City | Vancouver WA Seattle WA | Bend OR | San Francisco CA | Chicago IL | Orlando FL