Concrete Contractor Advertising

Prior to City Ranked taking on their digital marketing, this client relied almost 100% on pay-per-click advertising to drive traffic to their website.  This client was also spending thousands of dollars on Yellow Pages advertising, which yielded a steady decline in response rate and return on investment.

Internet Marketing Challenges:

• This client’s base of operation was not in the major metro area that they wanted to target; the metro area they wanted to target was across the river in another state, which had many competitors in their same business.
• The customer’s business was very diverse, with many services offered.  As such, the client wanted rankings for many different types of keywords and categories, in several different cities.
• Many of the customer’s services are seasonal in nature, such as outdoor masonry work in the summer and drainage fixes in the winter.  Building a strategy that would keep the client busy all year, and prioritizing an action plan would be important for long-term success.
• The customer’s prior website was almost all pictures with no text, so search engines had ranked very little of the customer’s prior website, which led to almost non-existent organic traffic.
• The customer’s pay-per-click accounts had extremely low-quality scores due to the site being built with almost all pictures. In addition, there was no sitemap or privacy policy which compounded the problem of the low-quality score.